Job Openings XTN-BB44934 | DIGITAL MARKETING SPECIALIST

About the job XTN-BB44934 | DIGITAL MARKETING SPECIALIST

The Digital Marketing Specialist is a dual-discipline growth role responsible for co-executing
TMG’s full digital marketing operation across paid media (Google Ads support + Meta Ads
ownership), visual content creation, analytics infrastructure (GA4 + GTM), and organic social media management—spanning three Australian service brands.

The right candidate is organized, proactive, and intellectually sharp—someone who doesn’t
wait to be told what to do, brings fresh ideas to every strategy session, and takes genuine
pride in the cleanliness of their reports, the quality of their creative assets, and the accuracy
of their data. Australian market knowledge is not required—full training and brand orientation
will be provided.

•  Health Insurance/HMO 
•  Enjoy unlimited MadMax Coffee
•  Diverse learning & growth opportunities
•  Accessible Cloud HR platform (Sprout)
•  Above standard leaves

2.1 Google Ads — Collaboration, Reporting & Implementation
While Google Ads strategy is led by the Digital Marketing Manager, this role plays an active
supporting role that requires above-basic platform knowledge and genuine commercial
curiosity.
• Strategy Collaboration: Participate in daily, weekly, and monthly Google Ads
strategy sessions—contributing observations, flagging anomalies, proposing test
ideas, and asking the right questions. You are expected to think, not just execute.
• Gap Identification: Proactively monitor Google Ads account performance to surface
underperforming campaigns, wasted spend, missed opportunities, and structural
inefficiencies—before being asked.
• Optimization Implementation: Execute agreed Google Ads optimizations: negative
keyword updates, bid adjustments, ad copy refreshes, audience list updates, landing
page alignment, and campaign structural changes.
• Performance Reporting: Own the preparation of structured daily, weekly, and
monthly Google Ads performance reports—clean, formatted, insight-led, and
delivered on time without chasing.
• Account Hygiene: Maintain ongoing account hygiene across all three brand Google
Ads accounts: keyword scrubbing, quality score monitoring, ad schedule reviews,
and budget pacing checks.


2.2 Meta Ads — Full Ownership & Performance
Meta Ads (Facebook & Instagram) is your primary paid channel—you own it end-to-end,
from strategy to creative to reporting.
• Campaign Architecture: Build, launch, and continuously optimize Meta campaigns
across all three TMG brands targeting Australian consumers, with a sharp focus on
lead generation and Cost Per Acquisition (CPA) benchmarks.
• Creative-Led Testing: Develop, test, and iterate on ad creatives, audiences, and
copy variations within Meta Business Suite; analyze results and apply learnings
rapidly.
• Budget Management: Manage daily Meta ad spend across three brands using
audience segmentation, retargeting frameworks, and spend pacing best practices.
• Proactive Ideation: Regularly bring new campaign ideas, creative angles, and
audience strategies to the table—don’t wait for direction on Meta. Own it.


2.3 Analytics Infrastructure — GA4 & GTM
• Tag Management: Configure and maintain Google Tag Manager (GTM)
containers—setting up triggers, tags, and variables to ensure accurate event tracking
across all brand landing pages.
• GA4 Management: Own GA4 property configuration, event schema, conversion
tracking, and audience definitions to support accurate cross-channel attribution for
both Google and Meta campaigns.
• Dashboard & Reporting: Build and maintain structured performance dashboards
within GA4 and TMG’s DASH platform, surfacing clean, actionable insights on
campaign performance, lead quality, and funnel drop-offs.
• Data Integrity: Take personal ownership of data quality—proactively audit tracking
regularly and flag discrepancies before they distort decisions.

2.4 Content Creation & Visual Asset Production
• Agile Creative Design: Use Canva and the Adobe Creative Suite to produce
high-converting ad creatives, localized banners, social graphics, and digital flyers
strictly aligned with each brand’s style guide.
• Asset Repurposing: Transform raw field collateral (before-and-after photos,
smartphone footage from Australian technicians) into polished, high-performing paid
and organic assets.
• Multi-Format Output: Produce content optimized for Meta feed, Reels, Stories,
Google Business Profiles, and brand websites independently—without requiring a
dedicated designer.


2.5 Social Media Management
• Organic Execution: Curate, schedule, and maintain content calendars across all
three brand social accounts, including Instagram and Google Business Place
Listings.
• Community Engagement: Actively manage brand social presence, respond to
engagement, and build audience trust tailored to an Australian consumer audience.
• Blog & Website Content: Support the creation and scheduling of brand website blog
posts as part of the broader organic content and SEO strategy.


2.6 Franchisee Local Area Marketing (LAM) Support
• Launch Collaboration: Partner with the operations team to build and deploy LAM
frameworks for new Australian franchisees, ensuring marketing is live and generating
leads before Job #1.
• Collateral Deployment: Ensure localized digital assets (mobile-ready and
print-ready flyers, localized social posts) are accessible and ready for franchisees
across their regional or metropolitan markets.


2.7 Local Visibility — Google Business Profiles
• GBP Management: Actively manage and optimize Google Business Profiles across
all Australian franchisee territories to maximize map visibility, local search
impressions, and inbound phone leads.
• Review Infrastructure: Support the systems and processes that drive verified
Google Review capture across individual franchisee profiles, contributing to
month-on-month local authority growth.


2.8 Compliance & Brand Standards
• Quality Management (ISO 9001): Audit digital touchpoints to ensure consistency
with TMG’s “Gold Standard” across all three brands.
• Data Security (ISO 27001): Ensure customer PII captured via lead forms is handled
in line with Australian privacy protocols and data security standards.

Non-negotiables:

  • 2–4 years hands-on experience in Meta Ads (B2C lead generation campaigns)
  • Above-basic working knowledge of Google Ads (performance analysis and optimization support)
  • Solid working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking and reporting
  • Ability to independently create marketing creatives using Canva (no reliance on a designer)
  • Experience handling multi-channel digital marketing (paid ads + social + content execution)
  • Strong ability to manage reporting cadence (daily, weekly, monthly) with structured outputs

Nice-to-haves:

  • Experience with video editing tools (e.g., CapCut or Adobe Premiere)
  • Exposure to conversion rate optimization (CRO) or A/B testing of landing pages
  • Familiarity with AI tools (e.g., ChatGPT, Midjourney) for content and workflow support
  • Basic knowledge of SEO (on-page optimization, meta tags, internal linking) 
  • Experience with email and SMS marketing / CRM campaigns 
  • Prior exposure to multi-brand or multi-campaign environments 
  • Experience working with international teams or markets (e.g., AU-based stakeholders)
  • Strong communication skills, especially in collaborative and cross-team settings
  • Proactive and takes initiative without waiting for direction 
  • Highly organized with strong time and task management
  • Coachable and receptive to feedback 
  • Curious and brings new ideas to discussions 
  • Strong analytical thinking and attention to detail

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