XTN-39A4135 | BRAND MANAGER

The Brand Manager is critical in promoting our commitment to market leadership with clean, responsible, and traceable seafood. The role will be helping to keep the company brand consistent through all company changes and mergers to ensure effectiveness and impact of our new brand identity. This includes the execution of an evolving marketing and communications strategy that is fit for purpose and is closely aligned with the direction of the company.

• HMO Upon Hire
• Health Insurance/HMO 
• Enjoy unlimited MadMax Coffee
• Diverse learning & growth opportunities
• Accessible Cloud HR platform (Sprout)
• Above standard leaves

Implementing the company's new brand and supporting the long-term growth of the company's overall brand image, identity, messaging, and reputation in line with our target audience and the wider seafood industry. This role works across multiple channels, including digital, social media, advertising, and print, collaborating with other departments and senior leadership to align marketing and communications efforts with strategic business goals. The role is a combination of strategic planning, asset development, campaign development and execution, and impact analysis to drive both brand awareness and business growth.

The Brand Manager is critical in promoting our commitment to, and market leadership with, clean, responsible, and traceable seafood. The role will be helping to keep the company brand consistent through all company changes and mergers to ensure effectiveness and impact of our new brand identity. This includes the execution of an evolving marketing and communications strategy that is fit for purpose and is closely aligned with the direction of the company.

• 5+ years experience with marketing and/or communications for a brand that operates in the US market, ideally in food systems, or a relevant degree.

• The ability to develop a strategic marketing and communications plan that aligns with overall business goals, measures success over time, and effectively reports impact.

• Experience working on a wide range of projects and media to visualize and develop innovative designs and/or messaging that meet business goals.

• Demonstrated experience with project management, meeting deadlines and managing multiple projects effectively.

• An ability to analyze data, identify trends, and adapt to changing market conditions and business needs

• Strong interpersonal skills and an effective communicator to build and maintain strong relationships with internal teams and external stakeholders to deliver impact.

• Ability to obtain input from and work effectively with team members across the company to ensure designs meet organizational standards and brand style guide expectations, express ideas accurately, and effectively represent the company.

• Experience developing and refining brand guidelines and/or messaging to ensure consistency and impact.

• Familiarity with digital marketing channels and tools.

• Demonstrated experience with internal communications, including intranet web pages, presentations, documents, etc. to effectively communicate the company’s brand identity and work.

• Experience collaborating to create sales presentations, materials, and campaigns is highly preferred.

• Creative problem-solver to address challenges and spur innovation in marketing solutions, strategies, and campaigns

• Ability to work independently as well as cooperatively with other team members and external partners to meet deadlines.

• A continuous learner who is committed to staying up to date and presenting ideas to address industry best practice, the latest technology, and competitor advantage in the marketplace.

• Open to work in US/night shift and onsite/hybrid in Makati

•  Technical proficiency and expertise in design software (Adobe Creative Suite), content management systems, and project management tools

• An in-depth working knowledge of seafood or food supply chains, including stakeholders, opportunities, and risks, is a plus.