XTN-4B23269 | CRM MARKETING SPECIALIST

Handshake AI is seeking an experienced CRM Marketing Specialist to support the execution of email and SMS communications during US after-hours coverage. This is a highly execution-focused role designed to support the Senior Lifecycle Marketer by managing incoming communication requests, building campaigns, and ensuring quality assurance before deployment. 

The ideal candidate is tech-savvy, highly detail-oriented, comfortable working independently, and experienced with marketing automation platforms such as Iterable or Klaviyo. This is a plug-and-play role where success depends on speed, accuracy, and the ability to operate with minimal supervision. 

• Health Insurance/HMO
• Enjoy unlimited MadMax Coffee
• Diverse learning & growth opportunities
• Accessible Cloud HR platform (Sprout)
• Above standard leaves

Campaign Execution 

• Build, QA, and deploy email and SMS communications using Iterable, Klaviyo, or similar lifecycle marketing platforms 
• Duplicate, configure, and manage existing workflows and templates 
• Validate audience segmentation, personalization fields, links, UTM parameters, and send schedules 
• Ensure all communications are accurately built and ready for deployment 

Ticket Management 

• Monitor incoming communication requests through Slack-integrated ticketing workflows 
• Self-manage assigned tickets during designated coverage hours 
• Prioritize urgent requests and ensure timely execution 
• Coordinate with stakeholders through Slack when clarification is required 

Quality Assurance 

• Perform detailed review of all communication requests before launch 
• Identify inconsistencies, missing information, incorrect dates, broken links, or formatting issues 
• Escalate concerns proactively to prevent sending errors 
• Maintain high standards of accuracy and attention to detail 

Documentation & Process Adherence 

• Follow established campaign build processes and templates 
• Maintain documentation of completed work and status updates 
• Adhere closely to existing workflows created by the Senior Lifecycle Marketer 

• At least 2+ year of hands-on experience in CRM, Lifecycle Marketing, Email Marketing, or Marketing Automation 
• Experience using Iterable or Klaviyo 
• Experience building and executing email and/or SMS campaigns 
• Strong experience working within Slack 
• Excellent written English communication skills 
• Strong attention to detail and quality control mindset 
• Ability to work independently with minimal supervision 
• Tech-savvy and able to quickly learn new tools and systems 
• Comfortable working in a startup or fast-paced environment 

• Experience with both Iterable and Klaviyo 
• Experience with marketing automation platforms such as Braze, Customer.io, Salesforce Marketing Cloud, HubSpot, or similar tools 
• Experience supporting US-based teams 
• Familiarity with email troubleshooting and HTML email rendering 
• Experience managing high-volume campaign requests 

The successful candidate will be: 

• A strong executor rather than a strategist 
• Comfortable working independently and asynchronously 
• Meticulous and highly organized 
• Able to quickly learn established processes and follow them consistently 
• Comfortable handling repetitive workflows while maintaining accuracy 
• Responsive and proactive when identifying potential issues 
• Comfortable working in a startup environment with limited onboarding