Trade Marketing Manager

We are recruiting on behalf of an international beauty & personal care company, headquartered in Poland and recognized as a market leader in its home country. With a diverse and trend-driven portfolio of skin, hair, and facial care products, the company is currently undergoing an ambitious expansion across the Romanian market. Their brands are known for combining natural ingredients with innovative formulas and are already well-established in top retailers across Central and Eastern Europe.

Your Role

As Trade Marketing Manager, you will drive the visibility and performance of the company s brands in-store across all retail channels. You ll act as a key connector between marketing and sales translating brand strategies into engaging, high-impact in-store campaigns and shopper activations. This is a vital role for boosting brand presence, enhancing shopper experience, and increasing sell-out performance in a dynamic and competitive market.

Key Responsibilities

• Channel & Shopper Strategy
  Develop tailored trade marketing plans for each retail channel (pharma, modern trade, mass market)
  Analyze shopper behavior to optimize engagement and purchase conversion
  Align strategies with brand positioning and business priorities
• Promotion Planning & Execution
  Design and roll out consumer promotions and account-specific activations
  Manage the national trade calendar in sync with sales cycles and marketing goals
  Monitor results and optimize based on ROI and shopper response
• POSM & In-Store Visibility
  Lead development and distribution of all POS materials (displays, testers, shelf signage, etc.)
  Ensure strong brand presence and compliance with planograms in key locations
  Conduct store checks and evaluate visibility execution
• Retail Campaigns & Launches
  Coordinate in-store events, product demos, and sampling programs
  Partner with agencies and merchandising teams to implement campaigns
  Support new product introductions with creative and timely in-store execution
• Budget & Performance Tracking
  Manage trade marketing budgets effectively and transparently
  Track KPIs such as ROI, sell-out uplift, execution rate
  Provide regular reporting and recommend improvements where needed

What Were Looking For

• University degree in Marketing, Business, or related field
• Minimum 3 years experience in trade/shopper marketing, preferably in cosmetics, pharma, or FMCG
• Experience with major retail and pharma partners (e.g., DM, Tei, Dr. Max, Kaufland, Carrefour)
• Strong project management, strategic thinking, and creative execution skills
• Fluent in Romanian and English

Why Join?

You will play a key role in bringing international brands to life in the Romanian retail space, working closely with both the local and regional teams. This position offers the unique opportunity to combine strategy with hands-on execution and make a visible impact from day one, ideal for a trade marketing professional who wants ownership and visibility in a fast-growing beauty company.