Job Title: Social Media Coordinator

Department: Marketing and Branding

Reports To: Social Media Specialist

Job Summary:

The Social Media Coordinator is responsible for supporting the Social Media Specialist in executing the company's social media strategy. This role focuses on the day-to-day management of social media accounts, content scheduling, basic content creation, and engagement with followers. The coordinator plays a critical role in maintaining the brand's social presence and contributing to online conversations relevant to the brand.

Key Responsibilities:

1. Content Management:
• Schedule and post content across various social media platforms in accordance with the content calendar.
• Assist in the creation of written, graphic, and video content.
2. Engagement:
• Monitor social media accounts and engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Help manage online communities and encourage positive interactions.
3. Reporting:
• Track key social media analytics on a weekly or monthly basis and report findings to the Social Media Specialist.
• Contribute to the analysis of campaign performance and identify areas for improvement.
4. Content Assistance:
• Support the Social Media Specialist in content brainstorming and ideation sessions.
• Assist with the production of content shoots or live social media events as needed.
5. Research:
• Keep up-to-date with social media trends and best practices.
• Research competitors and similar brands for strategy insights.
6. Cross-Functional Support:
• Provide support to other marketing initiatives as directed by the Social Media Specialist.
• Collaborate with other departments to ensure consistent brand messaging.

Skills and Qualifications:

• Associate degree in Marketing, Communications, or related field, or equivalent experience.
• 1-2 years of experience with social media management and content creation.
• Familiarity with social media platforms (Facebook, Instagram, Snapchat, Twitter, LinkedIn, Telegram.).
• Basic understanding of social media KPIs and analytics.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.

Desired Qualifications:

• Experience with photo and video editing software (e.g., Adobe Photoshop, Premiere Pro).
• Creative mindset with a good eye for design.
• Well-organized with attention to detail.

Personal Attributes:

• Enthusiastic and passionate about social media and digital communication.
• Adaptable and able to handle multiple tasks with changing priorities.
• Proactive in identifying opportunities for content and engagement.
• Excellent interpersonal skills and the ability to work collaboratively.

Performance Goals:

• Ensure a 100% on-time posting rate for all planned social media content across all platforms on a monthly basis throughout the year.
• Increase the average engagement rate across all social media platforms by 10% and grow the total follower count by 5% each quarter as set by the Social Media Specialist's strategic goals.
• Utilize performance data to refine content quality, leading to a 5% increase in key engagement metrics, and improve response rate to audience comments and messages by 15% each quarter.

Working Conditions:

• Office setting, with the potential for remote work arrangements as per company policy.
• Standard work hours with some flexibility required for monitoring social media outside of traditional office hours.
• Office based, Full Time, 5 days a week (Sun-Thu-09:00-16:30)

Direct Reports:

• None