[C] Lifecycle Marketing Specialist

Lifecycle Marketing Specialist
Location: Latam (Remote)

About the Role

We're looking for a Lifecycle Marketing Specialist to plan, build, and optimize campaigns that drive user engagement, monetization, and retention. You'll own the execution of push notifications, in-app messages, and email marketing using tools like MoEngage and Purchasely, while working closely with Product and Engineering to deliver highly personalized lifecycle journeys.

Success in this role over the first 3-6 months will mean:

• Launching and maintaining multiple lifecycle campaigns with accurate targeting and triggers
• Improving key engagement and retention metrics through A/B testing and segmentation
• Delivering consistent campaign performance reports with actionable insights
• Building strong cross-functional partnerships to execute promotions and paywall strategies

Key Responsibilities

• Plan and execute lifecycle marketing initiatives for user engagement and monetization
• Build, test, and deploy campaigns across push, in-app, and email channels
• Maintain MoEngage campaigns, including testing, deployment, and tracking results
• Work with Engineering to set up attributes and triggered events for campaigns
• Support user journey mapping and personalization by profile
• Contribute to monetization strategies, promotions, and win-back campaigns
• Optimize performance via segmentation, surveys, and A/B testing
• Produce weekly and monthly performance reports with recommendations
• Coordinate campaign assets, briefs, copy, templates, and segmentation lists
• Stay current with new marketing technologies and capabilities

Requirements

• Based in Latin America with C1C2 English fluency
• Bachelor's degree in Marketing, Business, or related field
• 1+ year in Lifecycle or Growth Marketing
• Hands-on experience with mobile CRM platforms (MoEngage, CleverTap, or Braze)
• Strong copywriting, organizational, and project management skills
• Experience working closely with Product and Engineering on lifecycle triggers
• Ability to interpret customer data for targeted campaigns
• Detail-oriented, adaptable, and able to manage multiple priorities

Preferred Qualifications

• Experience with Purchasely or similar monetization tools
• Familiarity with paywall strategies and in-app monetization tactics
• Strong analytical skills for campaign optimization

Compensation & Logistics

• Full-time
• Aligned with U.S. Eastern Time working hours

Company Overview

Visual Blasters is a creative technology company building engaging digital experiences. We value innovation, collaboration, and a user-first mindset. You'll be joining a team passionate about delivering fun, impactful products to millions of users worldwide.

Job description created by latamcent.com, a nearshore staffing agency