Director of Marketing

JOB TITLE: Director of Marketing

Competency: Marketing

Manager: Director of Commercial

HR Responsibility: Marketing Channel Specialists

FLSA Status: Exempt

Organizational context: Responsible for the execution, support and alignment of the 'Who and How' in the North American

Marketing Competence. The 'Who' refers to all HR related areas such as hiring/firing, staffing, training, performance and

development, individual growth, and career pathing. The 'How' refers to the ways of working, systems/applications,

compliance, and alignment of processes. Team members will spend 80% of time working within Regional Teams where the

'what and when' (priorities, actions and timing) is lead by a Regional Development Manager.

Summary:

The Director of Marketing is responsible for the strategic leadership and development of a comprehensive, integrated

marketing strategy within North America. This primarily involves developing and implementing strategies to strengthen Lely

market brand awareness and presence to help drive the adoption of technology throughout all distribution channel partners.

This key position is keenly aware of marketing activities directly aligned to Lely's market growth agenda, market lifecyle, and

business priorities. Serves as a member of the North American senior leadership team and has key decision-making

responsibilities for the business. Travel requirements consist of up to 30-40% annually, domestic and international.

Essential Duties and Responsibilities

Ensure a high level of strategic leadership, support, and alignment of the Lely NA's Marketing team, including outside

agency relationships. Actively guide, motivate, challenge, and coach team members in support of brand strategy,

planning, marketing initiatives, and delivery of expected results.

Drive the overall marketing strategy of Adoption, Conversion, and Loyalty while creating awareness and appreciation of

our innovative capabilities and tools.

Regularly work with Director of Commerical/Proposition, Proposition Managers, NA Sales Manager, and Regional

Development Manager and other planning team members to challenge the thinking on what distribution partners and

customers want, how they buy individually and which marketing channels and materials are most effective and engaging

Aligns together on priorities and actions within the Regional Teams.

Oversees all marketing management, communication, innovative and data-driven tactics, as well as highly qualified

marketing lead generation and customer nurturing activities.

Develop and define marketing strategy centered on persona-based marketing and alignment within customer segments

and new and existing product offerings.

Establish targeted messaging that is compelling, differentiated and aligned to customer workflow and personas.

Oversee implementation of strategy, including campaigns, events, digital marketing, and public relations.

Manage social media presence and direct programs to improve social media reputation and recognition.

Undertake continuous analysis of competitive environment and consumer trends through brand and customer research

results.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements

listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to

enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's Degree in Marketing or Business Management and 7-10 years related experience and/or training or equivalent

combination of education and experience. Demonstrated experience in developing strategic marketing plans is required.

MBA preferred.

Key Skills and Abilities:

Experienced, credible leader, operating at the highest level and leading by example

Drive to exceed KPIs and be hungry for success, drive initiatives and projects that move the brand forward

Develop innovative proposals and deliver strategic presentations

Effectively communicate with people from other regions and cultures

Demonstrated knowledge of marketing automation tools and alignment within marketing to sale (CRM) funnel

strategies.

Drive creativity and enthusiasm in others

Passionate about employing unique marketing techniques and a standard of excellence across all marketing

deliverables.

Be a trusted advisor, responsive, and have an approachable spirit

Advanced Proficiency in PC Networking, Microsoft Office suite, Outlook, & Presentation software

Who we are: Vision, Mission, and Core Values

Our Vision: A sustainable, profitable, and enjoyable future in farming

Our Mission: We create innovative solutions that help our customers excel in sustainable milk production to feed the world.

Our Core Values: Lely has 5 core values. Values that guide us in how we behave in dealing with others. On the work floor

among colleagues, interacting with our customers, at meetings with our business partners, when dealing with the press;

independent of place and time we show our values through our actions.

Innovation: We change traditions by continuously seeking new ideas for positive change

Passion: We love what we do and are passionate to support our customers

Progress: We grow because our people are motivated to improve and move forward

Respect: Our focus is the well-being of people, animals, and the environment

Honesty: Being truthful and fair is essential in our way of working