About the job Strategy & Research Executive
Job Title: Strategy & Research Executive
Location: Ikeja - Lagos State
Department: Research & Strategy
Work Mode: Hybrid
Role Overview
The Strategist Executive supports the development of insight-led, culturally relevant, and execution-ready strategies for experiential marketing, shopper marketing, and brand activation campaigns. This role works closely with Client Service, Creative, and Project teams to ensure all campaigns are grounded in consumer insight and aligned with business objectives.
At CMS, strategy is measured by clarity, relevance, and on-ground effectiveness.
Key Responsibilities
Support the development of campaign strategies and activation frameworks
Translate client briefs into clear strategic insights and directions
Conduct consumer, shopper, and market research
Analyse insights and trends to inform creative and experiential ideas
Contribute to pitch decks, strategy presentations, and campaign rationales
Support post-campaign evaluations and insight documentation
Collaborate closely with Client Service, Creative, and Operations teams
Ensure strategic recommendations are practical, cost-aware, and executable
Required Skills & Competencies
Technical
Strong research and analytical skills
Understanding of consumer and shopper behaviour
Ability to translate data into actionable insights
Proficiency in PowerPoint and Microsoft Office tools
Behavioural
Strong communication and teamwork skills
Curious, proactive, and detail-oriented
Ability to work under pressure and manage multiple priorities
High sense of ownership and accountability
Qualifications & Experience
Bachelor’s degree in Marketing, Business, Communications, Social Sciences, or related field
2–4 years’ experience in strategy, planning, research, or marketing roles
Agency or experiential marketing experience is an advantage
What Success Looks Like at CMS
Insight-driven strategies that translate into strong execution
Clear collaboration across teams with minimal rework
Consistent delivery within timelines and quality standards
Alignment with CMS values of Ownership, Excellence, Integrity, Collaboration, and Accountability
Ready to build strategies that work on paper and on ground?
Apply and become part of the Connect Tribe.