Area Sales Manager

Job Description Summary

The ASM will be responsible for driving sales and business growth for BD Biosciences products in the assigned territory (Odisha). This includes capital equipment, consumables, and tender business across clinical diagnostics, research institutions, and biopharma customers. The role demands strong technical knowledge, customer engagement skills, and the ability to manage complex sales cycles

Job Description

Key Responsibilities

• Sales & Business Development: Achieve revenue and growth targets for BD Biosciences portfolio (flow cytometers, reagents, Software’s and accessories). Develop and execute territory business plans to maximize market penetration. Identify new opportunities in clinical, research, and biopharma segments.
• Customer Engagement: Build and maintain strong relationships with clinicians, researchers, and procurement teams. Understand customer workflows and provide consultative solutions.
• Capital Equipment & Tender Management: Drive capital equipment sales through proactive funnel development. Manage tender processes.
• Market Intelligence & Reporting: Track competitor activities and market trends to identify growth opportunities. Maintain accurate data in CRM tools (SFDC) and ensure timely reporting. Provide monthly funnel updates and forecast accuracy.
• Cross-functional Collaboration: Work closely with application specialists, service teams, and marketing for customer-centric solutions. Coordinate with distributors for order execution and inventory management and track the progress on monthly basis.
• Key Performance Indicators (KPIs)
• Achievement of sales targets and instrument funnel growth.
• Timely tender participation and closure.
• Customer satisfaction and retention.
• Compliance with reporting and process timelines.
• Required Skills Consumable Sales, Customer Engagement, Market Penetration, Sales Objectives Optional Skills Capital Equipment Sales, Complex Sales, Customer Satisfaction, Relationship Building, Sales
  
  

Required Skills

Optional Skills

Primary Work Location

IND Kolkata - Awfis Space Solutions

Additional Locations

Work Shift