Digital Ad Operations Specialist

The Digital Ad Operations Specialist plays a fundamental role in managing and optimizing digital advertising campaigns across various online platforms. They are responsible for overseeing the entire lifecycle of digital ad campaigns, from strategy and implementation to performance analysis and optimization. Their expertise in digital advertising, programmatic media platforms, and managed service providers are instrumental in driving the success of our advertising initiatives.

WHO WE ARE

LIFT Healthcare is a premier full-service marketing firm dedicated to optimizing marketing investments for hospitals, health systems, and life science companies. By leveraging human-centered insights and data-driven strategies, we deliver measurable and defensible outcomes that positively impact financial results; patient care; and community well-being. Our expertise lies in mixed methods research, combining quantitative and qualitative data to develop effective marketing strategies and engaging content.

WHAT IT MEANS...

Working at LIFT Healthcare means being part of a dynamic and innovative team. We operate in one of the most dynamic and vital industries. Our impact affects patients lives. We work with clients that want sustainable solutions to complex problems. Our unique approach relies on a strong foundation of human insight uncovered and refined data-driven strategies.

Team Members should know that deadlines can be short and the work can be challenging, yet tremendously rewarding. While the culture at LIFT Healthcare is fun and relaxed, the team takes their work very seriously. LIFT provides all team members with professional development support using the Birkman Method for understanding individual and team needs and motivations resulting in a strong connection to team and work. Individual familiarity with the Birkman Method is required and is beneficial in fostering better communication and understanding within the team.

Overall, working at LIFT Healthcare involves being part of a mission-driven organization focused on making a positive difference in healthcare marketing through empathetic, research-driven, data informed, and accountable marketing programs.

Key Responsibilities:

Campaign Management (In-House and/or with Managed Service Partner Support):

• Manage the intake and processing of digital campaign requests, including strategic planning, campaign budgeting/estimating, and flight forecasting.
• Collaborate with internal and/or managed services partners/teams to develop effective digital ad strategies aligned with marketing objectives and target audience.
• Set up and launch digital ad campaigns on various platforms, including Google Ads, Facebook Business Ads Manager, and programmatic DSPs.
• Monitor campaign performance, ensuring campaigns are running smoothly and achieving desired outcomes.
• Analyze campaign data and metrics to identify trends, insights, and opportunities for optimization.
• Conduct regular campaign audits to identify areas for improvement and optimization.
• Troubleshoot and resolve any technical issues that may arise during the campaign lifecycle.
• Provide recommendations for campaign adjustments and modifications based on data- driven insights to account leadership.

Ad Trafficking and Technical Support:

• Assist in organizing and trafficking approved ad copy, creative assets, tags/pixels (where applicable), URLs, and tracking codes across multiple ad platforms.
• Collaborate with project management and creative teams (internal and client-side) to ensure timely delivery of ad assets that maintain quality and brand standards.
• Coordinate with external vendors, programmatic media platforms, and managed service providers to optimize ad placements and troubleshoot technical issues.
• Perform regular quality assurance checks to ensure accurate ad rendering, proper tracking, and compliance with ad specifications and policies.

Campaign Reporting and Documentation:

• Prepare regular reports on campaign performance, providing insights, analysis, and recommendations to stakeholders.
• Create comprehensive documentation of campaign setups, strategies, and optimization techniques for reference and future campaigns, coordinating with other internal stakeholders as appropriate.
• Generate ad hoc reports as requested by internal teams or clients, showcasing campaign effectiveness and key performance indicators (KPIs).
• Assist operations staff and/or department leadership in the development and cross- training of standard operating procedures related to core digital marketing activities and functions as applicable.

Qualifications and Requirements:

• Proven experience (2-3 years minimum) working in digital ad operations or digital advertising customer success, preferably in an agency environment, supporting clients primarily in the healthcare industry.
• Prior experience working directly with programmatic media platforms and managed service providers is a must.
• Prior experience directly managing paid social media campaigns for a healthcare brand ,hospitals and healthcare system or organization is highly desirable.
• Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Excel, and data visualization platforms, with a solid understanding of digital advertising metrics and performance indicators.
• Excellent attention to detail and ability to multitask in a fast-paced and deadline-driven environment.
• Strong communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.
• Availability to travel as needed including quarterly onsite in Chattanooga, TN

A successful person in this role will have a genuine interest in the business of healthcare, excellent organization skills, a detail- orientation, ability to work well with others, open to criticism of work, ability to grow from criticism, ability to work well under pressure, and a contagious passion to create remarkable results for our clients.

The salary for this position is expected to be $65,000 - $85,000 depending on experience and geography. LIFT offers a strong package of benefits including healthcare, dental, paid vacation, and a suite of other benefits designed to support employees. We attract the best of the best in healthcare and enjoy an incredibly low turnover rate. We have integrated a coaching practice into what we do we not only nurture relationships with our clients, we nurture those relationships with one another. We seek to grow our careers and also our self-awareness, our capacity for change, and our skills that we leverage in and out of the workplace. If you are looking for a place to grow and develop, LIFT is an ideal place to work!