Market Research Specialist

Job Expectations:

• Position Type: Experienced - Individual Contributor
• Employment Type: Full-Time; Permanent (Direct Hire)
• Work Setup & Location: Onsite - Makati City
• Work Schedule: Mondays - Fridays, Day Shift
• Basic Gross Salary: Php 20,000 - Php 25,000
• Industry: Conglomerate (Advertising)

About the Job:

Join our client's team as a Marketing Research Specialist and play a vital role in uncovering insights that drive powerful marketing strategies. You'll gather and analyze data on consumer behavior, market trends, and evaluate industry performance across business units in the Manila area and possibly nationwide reach. Your research will guide key business decisions, support product portfolio development, and help shape annual operating plans. Ready to turn insights into impact? Apply today!

• Market Research: Conduct primary and secondary research to gather data on consumer behavior, market trends, and competitor activities in the following industries: Advertising, Trading, FMCG, and Renewable Energy.
• Data Analysis: Analyze collected data using statistical and analytical tools to identify key insights and trends for each business unit. Generate reports and presentations to communicate findings to internal teams and clients of each business unit.
• Consumer Insights: Develop a deep understanding of market segmentation, preferences, and behaviors to support analysis for each business unit.
• Competitive Analysis: Monitor and assess the activities of competitors for each business unit.
• Client Collaboration: Collaborate with business units to understand their goals and objectives, providing data-driven recommendations for campaign strategies.
• Data Development: Collect data on consumers, competitors, and the marketplace, and consolidate information into actionable items, reports, and presentations. Compile and analyze statistical data using current resources. Interpret data, formulate reports, and make recommendations.
• Strategy Design: Translate actionable intelligence from the research into policy experiments or frameworks. Collaborate with business units to develop a framework for capturing learnings from data interpretation and analysis. Provide strategic recommendations for experiment design, rollout, and validation based on feedback, available resources, and other requirements.

Qualifications:

• Bachelor's Degree in Business, Marketing, or a related field.
• 3+ years of market research background in qualitative and quantitative studies
• Proven experience in market research and data analysis, preferably in the advertising industry.
• Strong understanding of sales processes, strategies, and methodologies.
• Proficiency in data analysis tools such as Excel, SPSS, or statistical software.
• Skilled in survey design and market research methodologies.
• Proficient in data visualization tools to present insights effectively.
• Ability to adapt to shifting market trends and competitive landscapes.
• Knowledge of advertising and marketing principles, particularly in the OOH (Out-Of-Home) advertising space.
• Strong strategic thinking, problem-solving, and collaboration skills.
• Possesses excellent interpersonal and communication (written and verbal) skills.
• Can start immediately if possible.

Company Profile:

A dynamic Philippine conglomerate operating across various sectors, including outdoor advertising, renewable energy, and consumer goods. It provides strategic leadership and support services to its subsidiaries, with a focus on driving innovation and sustainable growth.

About Likha Careers:

Likha is a traditional Tagalog (Filipino) word that means to create or creation. At its core, Likha Careers exists to help create a world where people from all walks of life have the opportunity to participate in a positive and rewarding career where happiness, pride, and financial security are achieved. We do this through thoughtful, people-centric career services.

Let's create your career together!