Digital Project Manager / Account Manager (Social Media & Digital Projects)

Job Scope Roles and Responsibilities

Understanding Business Requirements and Goals

• Stakeholder Collaboration: Engage with clients, internal teams, and executives to gather and align business needs and project objectives, specifically in the digital and social media landscape.
• Requirement Analysis: Document and analyse business requirements to ensure they align with project goals, digital trends, and client expectations.

Relationship & Account Management

• Client Engagement: Build and maintain strong, long-term relationships with clients and stakeholders to ensure project success and business growth in social media and digital marketing initiatives.
• Ongoing Communication: Act as the primary point of contact, providing consistent updates and ensuring alignment between digital goals and project deliverables.

Social Media & Digital Project Strategy

• Project Brief Development: Draft comprehensive project briefs outlining scope, objectives, and deliverables for digital campaigns, social media strategies, and content marketing.
• Strategic Problem-Solving: Analyse client business challenges and propose digital and social media solutions that enhance engagement and brand awareness.

Documentation & Functional Specifications

• Technical Documentation: Develop functional specification documents that clearly define digital and social media project requirements, including platform guidelines, content strategies, and analytics.
• Project Clarity: Ensure all project documentation is thorough, clear, and actionable for creative, development, and marketing teams.

Project Planning & Execution

• Project Management Tools: Create and maintain project plans using tools like MS Project, Jira, Trello, or other agreed-upon platforms for digital marketing and social media scheduling.
• Timeline & Budget Management: Monitor project timelines, deliverables, and budgets, ensuring adherence to project scope and financial constraints.

Project Delivery & Quality Assurance

• On-Time, High-Quality Delivery: Ensure all digital and social media projects meet deadlines, budgets, and quality expectations.
• Quality Control: Oversee quality assurance processes, ensuring digital content and social media campaigns align with business and client expectations.

Testing & Delivery Sign-Off

• Comprehensive Testing: Conduct end-to-end testing to ensure functionality, performance, and user experience meet social media and digital marketing standards.
• Approval Process: Facilitate delivery sign-off with clients and internal teams before project launch

Digital & Technical Proficiency

• Industry Knowledge: Stay informed about the latest digital marketing and social media trends, including platform updates, content management systems (CMS), SEO, and analytics tools.
• Technical Acumen: Understand and apply best practices in social media strategy, influencer collaborations, paid media, and content distribution.

Costing & Budgeting

• Accurate Costing: Develop and present project cost estimates based on client requirements for digital campaigns and content marketing strategies.
• Financial Oversight: Ensure project budgets remain within scope and provide transparency on financial planning.

Travel & Client Meetings

• Client Visits: Be prepared to travel for client meetings, presentations, or project discussions as needed.
• On-Site Collaboration: Engage in face-to-face interactions when necessary to strengthen client relationships and enhance digital and social media project management.

Continuous Learning & Development

• Industry Trends: Stay updated on emerging social media platforms, digital marketing techniques, and new technologies.
• Skill Application: Continuously apply new skills and knowledge to improve project outcomes and enhance business success.