JOB DESCRIPTION Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Marketing

Job Type: Full Time

Location: Kampala Uganda

About Us

LITARM Consults is a fast-growing, innovative start-up offering integrated solutions in Recruitment, Manpower Management Services, Strategic Business Consulting, Business Process Automation (BPA), Training & Capacity Building, and Managed Project Services (MPS). Our client-focused approach and adoption of smart technologies ensure efficiency, reliability, and value creation. As we continue to expand, we are seeking passionate and driven professionals to grow with us and make a tangible impact.

Job Purpose

The Digital Marketing Executive will be responsible for developing and executing online marketing strategies to enhance brand visibility, engage audiences, and generate leads for the company's coffee products. Key duties include managing content, social media campaigns, and search engine optimization (SEO), while analyzing performance data to improve strategy and support sales efforts.

Key Responsibilities

Develop and implement comprehensive digital marketing strategies, including content marketing, social media, SEO, email marketing, and paid advertising.

Create compelling content for various platforms to promote Senas coffee products and engage target audiences, such as roaster-retailers and consumers.

Manage all company social media accounts and implement strategies for audience growth and engagement.

Conduct market research and competitive analysis to identify opportunities for brand positioning and market penetration.

Track, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics to measure success and identify areas for improvement.

Collaborate with the sales and marketing teams to ensure marketing efforts align with business goals and support lead generation and conversion.

Stay up-to-date with the latest digital marketing trends and best practices to ensure the company's strategies remain effective.

Qualifications and Skills Required

Bachelor's degree in marketing, communications, or a related field.

Proven experience in digital marketing, with a strong understanding of SEO, content creation, social media management, and analytics.

Experience within the agribusiness, coffee processing company, or export sectors is an advantage.

Proficiency in digital marketing tools, such as Google Analytics, social media management platforms, and CRM software.

Excellent written and verbal communication skills in English.

Ability to work independently and as part of a team.

Strong analytical and problem-solving skills.

What We Offer

Opportunity to grow in a reputable organization.

Supportive and collaborative working environment.

Learning and development opportunities

Application Deadline: 12th December 2025