AI Growth Marketer — DTC Channel (REMOTE) PHL

AI Growth Marketer to own Livaclean's Shopify DTC channel — build landing pages with Claude CLI, create static ad variations at scale, and run A/B tests across the funnel. Livaclean is a 7-year-old ecommerce skincare brand (pimple patches, face care, hair care) with a fully remote team across Pakistan, Philippines, India, and LATAM.

The Role

We're a 95% Amazon business building our DTC/Shopify channel (~$25K/month today). This is an experimental, builder-stage role you're not maintaining a system, you're creating one. Claude CLI proficiency is a hard requirement.

You'll own the static ad pipeline: produce 20-50 AI-powered ad variations/week, test messaging across awareness levels, and feed winning data to our video creative team. 500+ UGC videos/month already flowing in for creative mining.

What You'll Do

Build and optimize Shopify landing pages, PDPs, and advertorials using Claude CLI (~30%)

Create 20-50 static ad variations/week using AI tools — test hooks across problem/solution/product-aware audiences (~30%)

Run A/B tests across pages, ads, and email — track CTR, CPA, ROAS, and conversion rates (~20%)

Optimize Klaviyo email flows (welcome, abandoned cart, post-purchase) (~10%)

Develop ad concepts at volume, mine UGC library, collaborate with Creative Lead (~10%)

Requirements

Must-Have:

Claude CLI proficiency (this is non-negotiable)

Marketing fundamentals: awareness levels, funnels, A/B testing, ad performance analysis

Shopify experience (PDP editing, DTC ecommerce flows)

AI-powered static ad creation at volume (portfolio required)

Data-driven, self-directed, comfortable building from scratch

Nice-to-Have:

Klaviyo or email marketing experience

Meta Ads, Google Ads, or TikTok Ads manager

DTC CRO, A/B testing tools (VWO, Optimizely)

HTML/CSS, skincare/beauty category experience

Working Arrangement

1-month paid trial full-time, with growth into DTC Growth Lead

Fully remote, a sync-first, 4 hours/week CT overlap for syncs

We cover all AI tools, Shopify apps, and software — you choose the stack

Direct founder access, full autonomy over workflow

To Apply

1. Claude CLI demo (mandatory) — Loom video showing you building something with Claude CLI

2. Marketing portfolio — landing pages, static ads, email campaigns, Shopify work. Specialist in one area? Show depth, not breadth

3. Pick any Livaclean product — mock up 1 static ad concept for 3 awareness levels (problem/solution/product-aware)