About the job Director of Marketing
Director of Marketing (High-Growth, Tech-Forward Law Firm)
We are a premier, growth-oriented immigration law firm based in Southern California with a national footprint. Since 2017, we have specialized exclusively in complex family-based, humanitarian, and investor immigration, earning a 5.0-star reputation for taking on high-stakes cases that other firms refuse.
We blend a "human-first" mission with a tech-forward operational style. Our team is composed of fearless advocates, many with personal ties to the immigration journey, who prioritize empathy, urgency, and modern client experiences over traditional legal "stuffiness.
COMPENSATION & BENEFITS
Target Salary: $105,000 – $145,000+ bonus (Dependent on experience).
Meaningful Work: Lead marketing for a firm that prioritizes reuniting families and helping entrepreneurs achieve the American Dream.
Strategic Autonomy: You are the leader of this department. You set the vision, choose the vendors, and own the results.
Tech-First Culture: We embrace AI, automation, and remote collaboration—no fighting against "old school" mentalities.
Comprehensive Perks: Includes medical/dental/vision options, 401(k), Paid Time Off (PTO).
WHAT YOU WILL OWN
Growth Orchestration: Move beyond "just SEO" or "just Paid Ads" to build an integrated ecosystem where every channel (Paid, Organic, Social, and Referrals) feeds into a single "Growth Flywheel".
Lead Generation Engine: Manage a robust digital marketing budget, ensuring dominance in high-intent legal keywords while maintaining a low Cost Per Lead (CPL).
Brand Authority: Elevate our attorneys as global thought leaders through high-impact video content and educational resources that build immediate trust.
Data-Driven ROI: Monitor and report on marketing KPIs (CPL, conversion rates, and ROI) to provide the Managing Partner with clear, actionable insights for growth.
Referral Network Expansion: Build and nurture relationships with hospitals, healthcare providers, and community organizations to diversify our lead sources.
WHO YOU ARE
The Growth Expert: 8–10+ years of high-octane marketing experience, with a track record of scaling service-based businesses.
High-Stakes Empathy: You understand the sensitive, life-altering nature of immigration and family law and can communicate with deep compassion.
No Law Experience Required: While we value legal context, we care more about your ability to build trust at scale in high-stakes B2C industries (FinTech, Health, or Real Estate).
Technical Practitioner: You are a leader who can "get under the hood" of a Google Ads account or a CRM funnel to troubleshoot and optimize.
Ready to start a career with a "Fearless" mission? Apply today!