About the job TikTok Shop Manager
LMK Recruiting working with a growing company that is currently seeking a TikTok Shop Manager to join their entrepreneurial and dynamic team. The TikTok Shop Manager will be responsible for driving the growth and performance of the TikTok Shop channel in the US, sitting at the intersection of e-commerce, social commerce, and brand building. This role owns the end-to-end TikTok Shop strategy, including revenue growth, campaign execution, creator partnerships, and platform optimization. You will report directly to the CMO and play a key role in scaling a high-growth revenue channel through data-driven decision-making and innovative social commerce strategies.
The Mission: First 30/60 Days
The CMO is looking for a "go-getter" who can hit the ground running with the following objectives:
- Audit Strategy: Conduct a deep-dive audit of the current TikTok Shop strategy.
- Evaluate Partners: Assess the effectiveness of the current specialist agency.
- Growth Roadmap: Co-create a comprehensive growth roadmap to scale the channel.
Key Responsibilities
- Channel Ownership: Own the end-to-end TikTok Shop strategy, P&L, and revenue growth.
- Creator & Agency Management: Build and scale creator/affiliate partnerships while managing external agencies and TikTok platform teams.
- LIVE Commerce: Lead the LIVE commerce strategy, including scripting, scheduling, and execution.
- Performance Optimization: Deliver on technical KPIs including GMV, ROAS, CAC, and retention.
The Ideal Candidate
- Insider Knowledge: You have ideally worked inside TikTok Shop or have a proven track record of growing a brand directly on the platform.
- Experience: 5–8+ years in e-commerce or social commerce, with a data-driven approach to decision-making.
- Management Style: While you will not have direct reports initially, you must be adept at managing high-level external partners.
Compensation & Schedule
- Compensation: Base salary of $130,000 – $150,000 plus bonus eligibility.
- Location: Hybrid role based in Seattle, in-office Tuesday through Thursday