TikTok Shop Manager

LMK Recruiting working with a growing company that is currently seeking a TikTok Shop Manager to join their entrepreneurial and dynamic team. The TikTok Shop Manager will be responsible for driving the growth and performance of the TikTok Shop channel in the US, sitting at the intersection of e-commerce, social commerce, and brand building. This role owns the end-to-end TikTok Shop strategy, including revenue growth, campaign execution, creator partnerships, and platform optimization. You will report directly to the CMO and play a key role in scaling a high-growth revenue channel through data-driven decision-making and innovative social commerce strategies.

In addition to performance ownership, this role will lead creator and affiliate partnerships, oversee LIVE commerce initiatives, and collaborate cross-functionally with Marketing, E-commerce, and Operations to ensure seamless execution and strong commercial outcomes.

This is a hybrid role based in Seattle, with in-office expectations Tuesday through Thursday. Candidates must be located within commuting distance of the office. You'll be part of a global, fast-moving team working across time zones, with the opportunity to shape and scale an emerging growth channel for a global brand.

Key Responsibilities

TikTok Shop Strategy & Ownership

• Own overall TikTok Shop strategy, roadmap, and growth plan aligned with broader DTC goals
• Set revenue targets and drive channel performance
• Manage the TikTok Shop P&L, ensuring growth and profitability

Campaign Execution & Optimization

• Develop, launch, and optimize TikTok Shop campaigns
• Use performance data to improve ROI across campaigns
• Monitor KPIs including GMV, ROAS, CAC, and retention
• Deliver regular performance reporting to leadership

Creator & Affiliate Partnerships

• Build and scale relationships with TikTok creators, affiliates, and agency partners
• Manage external agency relationships supporting TikTok Shop growth
• Drive product awareness and conversions through creator-led content

LIVE Commerce & Promotions

• Own LIVE commerce strategy, including planning, scripting, and execution
• Develop promotional strategies including coupons, discounts, bundles, and seasonal activations
• Support key moments such as product launches and brand campaigns

Cross-Functional Collaboration

• Partner with Marketing, E-commerce, and Operations teams to ensure execution alignment
• Support integrated campaigns and broader brand initiatives

Market & Platform Insights

• Monitor TikTok trends, competitor activity, and platform updates
• Identify opportunities to improve performance and stay ahead of market shifts

Skills & Qualifications

Must-Haves

• 5–8+ years of experience in e-commerce, digital marketing, or social commerce
• Strong experience with performance-driven, revenue-generating channels
• Proven understanding of TikTok ecosystem and creator/affiliate marketing
• Experience managing agency and external partners
• Strong analytical skills with a data-driven approach to decision-making
• Excellent communication and relationship-building skills
• Ability to thrive in a fast-paced, entrepreneurial environment

Nice-to-Haves

• Direct TikTok Shop experience strongly preferred
• Experience with LIVE commerce or social selling formats
• Background in consumer brands or DTC businesses
• Familiarity with influencer marketing platforms or affiliate networks

Compensation & Benefits

• Base Salary: $130,000 – $150,000, depending on experience and qualifications
• Bonus: Eligible for performance-based bonus
• Benefits: Comprehensive package including medical, dental, and vision insurance; 401(k) with company match; paid time off; holidays; parental leave; and additional wellness and lifestyle perks