Mid-Level to Senior Marketing Product Manager (Web Channel Manager) - 155240-1

Job Title: Mid-Level to Senior Marketing Product Manager (Web Channel Manager) - 155240-1
Location: REMOTE (Candidates local to WA preferred)
Schedule: M-F (40/HR)
Duration/Start Date: 9/1/2025 
Salary: $69.29/hourly

Note: Candidates must be authorized to work in the United States.

Candidates with previous experience at Microsoft Corporation as a full-time employee (FTE) or contractor are preferred

Summary:

The Commercial Digital Experiences (CDX) team is seeking a dynamic individual to lead the organic website strategy and experiences within our Windows Devices and Copilot+ PC purchase journeys. This role is pivotal in crafting exceptional customer journeys within the organic web ecosystem, utilizing artificial intelligence and machine learning to enhance user engagement. 

The ideal candidate will be a self-motivated, data-driven marketer who excels in orchestrating organic website marketing strategies. You will focus on customizing content and messaging to inspire customers during their purchasing journey, while also sharing results with stakeholders and achieving key performance metrics related to organic website health, customer engagement, and retention.

The Web Channel Manager is responsible for the overall organic website strategy and experiences within our Windows Devices and Copilot+ PC purchase journeys. You will be instrumental in crafting exceptional customer journeys within the organic web ecosystem while leveraging artificial intelligence and machine learning. We are looking for a skilled, self-motivated, data-driven marketer who thrives in orchestrating organic website marketing strategy and building these experiences in the era of AI. 

Your primary focus will be identifying key moments that matter and customizing content and messaging to inspire and motivate customers during their purchase journey, helping them to learn and evaluate the device offerings and accelerating their decision to purchase Windows computers for their organization. Additionally, you will be responsible for sharing results with business stakeholders and leaders, achieving key performance metrics related to organic website channel health, customer engagement, and retention. You will work with the customer journey lead and other digital channel experts (email, paid campaign, in product, analytics) to develop and execute cross channel experiences. You will also work with the Delivery lead and agency partners to ensure the experience strategies are effectively built and landed as intended.

This role is an opportunity with high impact and visibility, and you will play a key role in building relationships with customers through marketing, innovating marketing strategies, and ensuring that our customers have a connected experience wherever they are.

Responsibilities:

• Develop and execute comprehensive website strategies that align with overall marketing and business goals.
• Oversee the creation, curation, and maintenance of website content to ensure relevance and engagement.
• Implement SEO best practices to improve search engine rankings and drive organic traffic.
• Optimize for AI-driven answer engines by structuring content for answerability and authoritative summaries.
• Monitor performance, analyze user behavior, and generate insights for continuous improvement.
• Enhance website usability through regular audits, user testing, and feedback implementation.
• Coordinate with other marketing channels to ensure a cohesive customer experience across digital touchpoints.
• Track key performance indicators (KPIs) such as traffic, engagement, conversion rates, and ROI.
• Manage website projects from conception to launch while ensuring timely delivery and budget adherence.
• Prioritize customer needs to ensure the website delivers value and meets expectations.
• Develop customer segmentation and targeting/personalization plans.
• Collaborate closely with product marketing and engineering teams on new features and capabilities.
• Conduct content audits and effectiveness testing to develop strategies addressing gaps and opportunities.

Candidate Requirements:

• Technical Proficiency: Possess a strong understanding of web technologies, content management systems (CMS), and web development processes. Ability to troubleshoot technical issues and collaborate with IT and development teams.
• Communication Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Analytical and creative thinking ability to interpret customer problems and perspectives, synthesize qualitative and quantitative data, and translate insights into actionable improvements.
• Customer experience analysis mapping, measuring and optimizing touchpoints, channels and emotions from awareness to loyalty.
• Customer experience (CX) design creating seamless, memorable customer interactions.
• Customer journey mapping visualizing the touchpoints customers have with a brand.
• B2B expertise knowledge of b2b modern marketing and marketing automation.
• Marketing automation streamlining marketing tasks to enhance customer experience (CX).
• Leadership skills ability to lead and manage teams and projects, both within and across organizations, set and communicate the vision and direction of initiatives/campaigns, inspire and empower team members, foster a culture of collaboration and innovation and handle pressure and uncertainty.
• Management skills ability to work independently and manage ones time, organize and delegate tasks, monitor and evaluate progress and performance, ensure quality and consistency and manage risks and contingencies.
• Digital Marketing Strong understanding of digital marketing principles and methods (including SEO, SEM, social media, email marketing, and content marketing, web marketing, demand generation and global media) combined with emerging Gen-AI capabilities such as Generative Engine Optimization (GEO) and AI-driven content strategies to adapt to evolving search and engagement models.
• Strategic and tactical planning align and integrate customer journey with the brand and organizations vision, mission and objectives; define goals, identify key messages, select the appropriate channels; plan details and logistics, coordinate and collaborate with internal and external stakeholders, monitor execution and creative problem solving to troubleshoot and solve issues or challenges

Required Skills:

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience
• 5+ years of hands-on digital marketing experience in a B2B role.
• At least 3-4 years of hands-on digital marketing experience in a B2B role.
• Experience in creating executive presentations and white-paper
• Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution
  
• Focus to improve customer experience, gain efficiencies and improve performance
• Experience leading virtual teams across organizational lines and networking/relationship management
• Ability to work with stakeholders from different orgs, and levels
• Ability to get executive buy-in on strategy and report upwards
• Understand stakeholder motivations and drive to goals without direct authority
• Ability to keep an eye on the big picture strategy but execute on the details
• Ability holding the customer experience at a high bar and representing their voice
• Ability to hold to own high visibility marketing activities needs thorough planning and focused execution
  

Hard Skills Assessments
Expected Dates that Hard Skills Assessments will be scheduled: ASAP
Hard Skills Assessment Process: The assessment process will include HSA With the sponsor.
Required Candidate Preparation: N/A