Job Openings Product Marketing Manager (Loyalty Consulting)

About the job Product Marketing Manager (Loyalty Consulting)

Job Summary:

Product marketing manager is responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. Handle establish timescales for upcoming products, influence pricing and packaging, develop messaging and market positioning around products and take part in presentations and events.

Responsibility:

  • Communicate the vision and value of new products and develop sales tools that facilitate the selling process
  • Plan and participate in the launch of new services and products which involve several different departments
  • Brief the press and PR teams about new products 
  • Take part in presentations 
  • Obtain insights into customers usage of current products, untapped opportunities and buyer personas, through interviews, surveys and focus groups
  • Agree timelines and deadlines for the development of new products with product management and engineering departments
  • Use market research data to establish product pricing 
  • Create content such as case studies, videos, website copy and blog posts 
  • Speak and present about products to both external and internal audiences 
  • Test new goods and products 
  • Propose and keep within a budget 
  • Research competitor offerings
Qualifications: 
  • Bachelor’s Degree is required 
  • 3 years minimum working experience in management consulting firms is preferred  
  • Proven experience as a Product Marketing Manager, ​Brand Manager​ or similar role 
  • Background in design and copywriting is a plus 
  • Experience in market analysis 
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns) 
  • Working knowledge of web analytics tools (Google Analytics, WebTrends) 
  • Excellent leadership and communication skills 
  • Keen eye for detail 
  • Creativity 
  • Analytical mind and strong quantitative skills