Head of Organic (Health Tech)

We are recruiting on behalf of one of the most prominent Health Tech companies looking to hire a Head of Organic.

Job Description:

● Take ownership of marketing strategies across all non-paid channels, including email, newsletter, blog, SEO, and content.

● Rigorously analyze campaign results and optimize growth strategy accordingly.

● Lead user and market research initiatives and work with our Product and Business Development teams

to translate customer data into action items.

● Hire and manage teams to produce beautiful, persuasive marketing assets.

● Set standards for strategy, planning, analysis, and recurring execution.

● Share weekly performance reports with the entire team and provide actionable recommendations.

● Stay up to date on competitive landscape and identify areas of opportunity.

● Deliver projects on time and with integrity.

● Work closely with Director of Paid Marketing to optimize both paid and non-paid marketing efforts.

● Be a thought leader and contribute to a culture of learning and high achievement.

Requirements:

● 5+ years of organic marketing and analysis for highly-relevant B2C businesses.

● Data-driven decision maker experienced in A/B testing and conversion analysis.

● Fluency in brand communications.

● Expert presentation skills and an obsession with brand, design, and language.

● Outstanding copyediting and proofreading skills.

● Ability to self-direct and drive projects from strategy to execution.

● Entrepreneurial mindset and willingness to adapt to new conditions on short notice.

● Deep understanding of media landscape and popular culture and an ability to forecast trends.

● An aversion to conformity + desire to create category-defining creative.