Marketing Lead (Personal Care)

On behalf of our client, a Personal Care company that is looking to hire Marketing Lead position and will be responsible for end-to-end marketing initiatives. This position will report directly to the CEO.

Responsibilities:

• Lead and execute end-to-end marketing strategy both offline and online
• Drive growth through performance marketing, SEO, influencer marketing CRM, and brand campaigns
• Collaborate cross-functionally with product, R&D, and sales team to align messaging and go-to-market plans
• Analyze data and customer insights to optimize campign and improve ROI
• Build and mentor a lean, high-performing marketing team
• Manage external agencies, partners, and KOLs
• Own the marketing budget and deliver on key KPIs (CAC, retention, brand reach, etc)

Qualification:

• 5+ years of experience in related field
• Proven track record in both brand-building and performance-driven marketing
• Strong understanding of digital channels, customer journey, and consumer behavior
• Data-driven with sharp business acumen and creativity