Social Media Executive

JOB PURPOSE

Responsible for conducting the communication of the corporate image through social media.

Work Location : Lebanon

KEY ACCOUNTABILITIES

1. Monitors company online communities and presence;

2. Makes initial responses to inquiries, complaints, comments, and other contacts generated through social media and coordinates escalations or further communications;

3. Pushes the company message to online communities, media, analysts and the general public;

4. Creates marketing opportunities to drive favorable coverage by building relationships with social network influencers;

5. Works on Employer Branding and the employer value proposition.

6. Maintains the social network pages, blog and micro-blogging content for internal and external communications;

7. Stays up-to-date with the latest trends and changes of Social Media Industry Knowledge;

8. Respects all of the company's internal rules, policies and procedures;

9. Analyzes and fills all required reports on daily, weekly, monthly and yearly bases;

10. Sets a good example regarding punctuality, hygiene, attendance and attitude;

11. Performs other duties in line with scope of work and as assigned by the direct Manager.

Person's Requirement 

• Degree in marketing, communication studies, journalism, creative writing, or similar.
• Experience as a social media executive at a similar company.
• Expert knowledge of all leading social media platforms, including their algorithms (Meta, Google ads, TikTok,  Snapchat) 
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.