Chief Operating Officer

Lead the internal engine of a global D2C health and wellness brand by driving execution across teams, operationalizing strategy, and partnering closely with the founder to scale growth. This role blends commercial leadership with hands-on operational excellence balancing P&L management, revenue optimization, and supply chain oversight to deliver sustainable, profitable expansion across international markets.

Responsibilities

• Own company-wide execution, from strategic planning to cross-functional alignment across marketing, finance, product, and operations
• Manage full P&L performance, driving margin improvement and commercial efficiency
• Translate vision into measurable growth targets and scalable systems
• Oversee supply chain, logistics, and fulfillment ensuring operational excellence while supporting commercial goals
• Work directly with the founder on expansion strategy, new product launches, and geographic growth
• Lead and mentor a global team across time zones and disciplines
• Establish performance frameworks to ensure speed, accountability, and quality

Must-Haves

• 10+ years of senior leadership experience within CPG, D2C, or natural health/wellness industries
• Proven track record managing P&L, margin, pricing, and revenue growth
• Experience scaling a consumer brand from $50M+ to $250M+ in annual revenue
• Strong understanding of supply chain mechanics (manufacturing, fulfillment, logistics) with a commercial mindset
• Data-driven decision-maker who balances strategic vision with day-to-day execution
• Excellent communication, leadership, and cross-functional alignment skills
• Based in Europe (not the Netherlands or UK) or Latin America

Nice-to-Haves

• Experience leading multi-region operations or distributed teams
• Exposure to eCommerce, nutraceutical, or supplement products
• Previous partnership or investor relations experience
• Bilingual fluency