About the job Market expansion manager/Overseas advertisement manager
Market Expansion Manager / Overseas Advertising Manager
Location: Remote / Hybrid
Markets: CIS / Eastern Europe
Industry: Digital Marketing / iGaming / Tech
Type: Full-Time
WHO WE ARE
We are a fast-growing product-based tech company operating at the intersection of betting, online casino, and blockchain technology. With a proven track record in delivering scalable digital entertainment platforms, we serve a global user base across multiple regulated and emerging markets.
In 2025, we are expanding our presence by forming a new cross-functional team in Yerevan, Armenia. This hub will play a strategic role in technology development and marketing performance, shaping the future of our core products and user acquisition strategies.
JOB BRIEF
We’re hiring a Market Expansion Manager / Overseas Advertising Manager to drive growth across international markets in the iGaming and fintech space. The role involves launching advertising campaigns, managing media buying, and optimizing ROI across channels like Meta, TikTok, Google, and affiliate networks. Candidates should have 3+ years of experience in performance marketing, a deep understanding of CIS markets, and fluency in English and Russian. Strong negotiation skills and hands-on experience with high-budget campaigns are a must.
Your Mission:
Lead Market Penetration & Channel Growth
Expand our advertising footprint in overseas markets, especially former Soviet Union countries (e.g., Russia, Ukraine, Kazakhstan), through affiliate networks, social media, KOLs, and programmatic ads.Apply TOC to Maximize Performance
Use the Theory of Constraints (TOC) to identify marketing bottlenecks, optimize conversion paths, and align resources with what matters most.Build High-Impact Partnerships
Source and manage long-term partnerships with local advertising agencies, affiliate networks, and traffic providers to boost user acquisition.Optimize Ad Creatives & Channel Efficiency
Analyze traffic performance and ROI across channels. Test, iterate, and improve ad creatives and messaging to ensure maximum impact.Support Strategic Market Growth Plans
Contribute insights to broader expansion strategies and drive results aligned with company growth targets.
Your Skills & Experience:
Bachelor's degree or higher in Marketing, Business, or related field
3+ years of experience in digital marketing or international business, with a hands-on focus on CIS countries
Strong grasp of TOC (Theory of Constraints) to streamline marketing flows and identify key blockers
Familiar with platforms like Meta, Google Ads, TikTok, Telegram, and tools like GA, Appsflyer, Adjust
Experience in managing affiliates, traffic sources, or influencer partnerships in emerging markets
Fluency in English or Russian, able to manage deals, communication, and negotiation independently
Why Join Us?
Drive the global growth strategy of a digital-first company
Work with an international, high-performance team
Flexible work mode, remote or hybrid
Competitive salary and performance-based incentives
Opportunity to own projects and expand your career in the global iGaming or digital sector