Chief Marketing Officer

Position: Chief Marketing Officer (CMO)

Location: Remote

Department: Marketing HQ

Reports To: CEO / Co-Founder

WHO WE ARE

We are a fast-growing product-based tech company operating at the intersection of betting, online casino, and blockchain technology. With a proven track record in delivering scalable digital entertainment platforms, we serve a global user base across multiple regulated and emerging markets.

In 2025, we are expanding our presence by forming a new cross-functional team in Yerevan, Armenia. This hub will play a strategic role in technology development and marketing performance, shaping the future of our core products and user acquisition strategies.

JOB BRIEF 

We are seeking a globally-minded, data-driven, and execution-strong Chief Marketing Officer (CMO) to lead the company's overall marketing strategy, user growth, brand development, and affiliate ecosystem.

You will oversee sales operations, branding, paid traffic acquisition, SEO, KOL partnerships, and a large-scale affiliate program. Your goal will be to build a full-funnel growth flywheel from acquisition to conversion, retention, and referraldriving scalable, cross-regional growth.

What You Will Do:

•   Market Strategy

Define mid-to-long-term growth strategies and deliver actionable monthly/quarterly targets

Build and continuously optimize the growth model, integrating private message outreach, ad buying, user activation, and agent-driven referrals

• Advertising & Channel Expansion

Manage advertising budget allocation and lead media buying/testing on platforms like Telegram, VK, Reddit, etc.

Develop high-converting channels such as adult sites, live score platforms, and fiction websites, and implement a robust channel evaluation system

• User Conversion & Affiliate Growth

Streamline the user journey from registration,  deposit,  becoming an agent, managing direct messaging, social engagement, and commission systems

Build a large-scale Mass Affiliate system and collaborate with the affiliate team on recruitment, monitoring, and agent support mechanisms

•  Brand & Content Development

Unify brand visuals and messaging standards; oversee production of visual assets, promotional videos, and partnership materials

Supervise social media presence and crisis communication, building a brand that is trustworthy, secure, and global

•  Team Building & Cross-Department Collaboration

Build and lead a \~30-person marketing team across 6 functional units, implementing KPI-driven management

Collaborate with the CDO (Chief Data Officer), COO, and other departments to complete the growth loop

  What You Will Bring to the Table:

•  Core Competencies

5+ years of experience in marketing, growth, or brand management in Russian-speaking markets; background in iGaming, gaming, crypto, or fintech preferred

Proven track record in overseas promotion (Russian, Portuguese, Southeast Asian markets), familiar with Telegram, VK, affiliate traffic, or SEO strategies

Experience with conversion via direct messaging, telesales-based referral loops, and managing CPA/CPS affiliate models is a plus

Strong understanding of data-driven operations: user segmentation, conversion funnels, ROI analysis, and tagging systems

• Language Skills

Fluent in English (required); Russian, Portuguese, Indonesian, or Vietnamese is a strong plus

• Leadership Style

Experience building and managing cross-functional marketing teams

Highly responsible, execution-oriented, and capable of delivering results independently under pressure in a fast-paced environment

Compensation & Benefits:

• Base salary + quarterly performance bonuses + annual equity (negotiable based on qualifications)
• Fully remote with flexible working hours
• Join as an early executive team member, involved in top-level strategy and business execution
• Generous advertising budgets and full autonomy to build your team and resources