Digital Marketing Executive

Location: Bangkok, Thailand Department: Marketing & Public Relations Employment Type: Full-time

About BYD

At BYD (Build Your Dreams), we are a global leader in green technology and the world's leading manufacturer of New Energy Vehicles (NEVs). Our mission is to "Cool the Earth by 1°C" through technological innovation for a better life. As we rapidly expand our footprint in Thailand—cementing our position as the market leader in the Thai EV sector and opening our new local manufacturing plant—we are looking for passionate individuals to join our mission and drive the future of sustainable mobility.

The Role

We are seeking a highly creative and strategic Social Media Manager to act as the digital voice of BYD Thailand. In this role, you will be responsible for shaping our brand narrative, building a vibrant community of EV enthusiasts, and driving engagement across all major social platforms. You will stay ahead of digital trends, translating BYD's cutting-edge automotive technology into compelling, localized content that resonates with the Thai market.

Key Responsibilities

• Strategy & Execution: Develop and implement comprehensive social media strategies across platforms including Facebook, TikTok, Instagram, LINE Official Account (OA), and YouTube.
• Content Creation: Oversee the ideation and production of high-quality, engaging content (videos, graphics, and localized copywriting) that highlights our NEV lineup, brand milestones, and sustainability initiatives.
• Community Management: Foster a strong online community. Monitor social conversations, respond to inquiries and comments promptly, and collaborate with customer service to address user feedback.
• Influencer & KOL Management: Identify, negotiate, and collaborate with local automotive influencers, tech bloggers, and lifestyle KOLs to amplify BYD campaigns and car launches.
• Event Coverage: Provide real-time social media coverage for major automotive events, such as the Bangkok International Motor Show, local test-drive events, and product launches.
• Analytics & Reporting: Track key performance indicators (KPIs) such as engagement rate, follower growth, and campaign ROI. Provide actionable weekly and monthly insights to optimize future content.

Qualifications

• Experience: 3-5+ years of experience in social media management, digital marketing, or content creation, preferably within the automotive, technology, or fast-moving consumer goods (FMCG) sectors.
• Platform Mastery: Deep understanding of the Thai digital landscape, with proven expertise in maximizing reach and engagement on TikTok, Facebook, and LINE OA.
• Language Skills: Native fluency in Thai with excellent copywriting skills. Professional proficiency in English is required. (Note: Proficiency in Mandarin Chinese is a strong advantage).
• Creative & Analytical: A dual mindset capable of brainstorming viral content ideas while deeply analyzing social metrics to guide data-backed decisions.
• Agility: Ability to thrive in a fast-paced, rapidly scaling international corporate environment. A genuine passion for electric vehicles and sustainable technology is highly desired!

What We Offer

• Competitive Compensation: Attractive base salary and performance-based incentives.
• Health & Wellness: Comprehensive medical and life insurance coverage.
• Dynamic Environment: The opportunity to be a key player in a global tech giant that is actively reshaping the automotive industry in Southeast Asia.
• Career Development: Fast-tracked growth opportunities and cross-cultural collaboration within a globally expanding team.

How to Apply: Please submit your resume along with a portfolio of your most successful social media campaigns or content pieces (links to active social media accounts you manage are highly encouraged).

Would you like me to draft a 30-day onboarding plan for this role, or perhaps create a few sample TikTok content pillars they could use for a new BYD car launch?