Head of Marketing

Why Join Us?

• Values bold ideas and entrepreneurial spirit
• Celebrates teamwork, authenticity, and diversity
• Combines passion for flavor with purpose-driven innovation

Key Responsibilities
- Lead cross-functional coordination to ensure brand consistency across all initiatives
- Analyze brand performance and report ROI
- Manage and optimize marketing budgets
- Implement digital strategies in collaboration with external agencies
- Drive in-store activation strategies
- Oversee creative teams for content and graphic development
- Develop and manage co-branding strategies with partner brands
- Coordinate trade shows, fairs, and brand activation events
- Lead product launch campaigns from strategy to execution

Key Skills
- Team leadership and strategic direction
- Marketing strategy & brand positioning
- Trade marketing and customer experience design
- Strong commercial and partnership development skills
- Market analysis, customer segmentation, and KPI optimization
- CRM and loyalty program management
- Budget control and ROI maximization
- Data analysis and market research
- Critical thinking, adaptability, and results orientation