Growth Marketing Manager

Responsibilities:

Develop and Execute ABM Campaigns: Design and implement Account-Based Marketing strategies to engage high-value mid-market and enterprise accounts
Demand Generation: Create and manage end-to-end campaigns using channels like email, PPC, social media, and content syndication
Lead Nurturing: Develop automated lead nurturing programs to guide prospects through the sales funnel with tailored messaging
Collaboration with Sales: Align marketing strategies with sales objectives and provide insights and content for outreach
Analytics and Reporting: Analyze marketing campaign performance, measure success, and optimize efforts using data
Market Research: Stay ahead of industry trends and competitors to identify new growth opportunities

Required Skills:

5+ years of B2B marketing experience with a focus on demand generation and ABM, especially in fintech, payments, or software
Proficiency in marketing automation tools (Salesforce Marketing Cloud, Hubspot) and CRM platforms
Strong analytical skills and experience optimizing campaigns based on data-driven insights
Strategic thinker with a hands-on attitude, adaptable, and collaborative in a fast-paced environment