Regional Sales Manager - South England

As a Regional Sales Manager you will play a pivotal role in driving the growth and success of your territory, leading a motivated team of five sales professionals.

Working closely with your team and senior leadership, you will provide strategic direction, coaching, and operational oversight to deliver strong sales performance across your region. You will foster relationships with key decision-makers, ensure excellence in customer engagement, and champion the adoption of innovative sales approaches to achieve ambitious targets.

Your responsibilities will include setting clear sales objectives, mentoring team members to reach their full potential, and implementing territory-specific strategies to grow market share. You will also lead by example in managing key customer accounts, negotiating contracts, and ensuring operational excellence across all aspects of the sales cycle.

How You'll Create Impact

• Lead, coach, and motivate a team of five Sales Representatives to exceed regional sales targets

• Develop and execute strategic business plans tailored to regional opportunities and challenges

• Foster strong relationships with key accounts, distributors, and industry stakeholders

• Monitor performance metrics, providing actionable feedback and guidance to team members

• Collaborate with marketing, operations, and product teams to align sales initiatives with business objectives

• Drive business development by identifying and capitalising on new market opportunities

• Conduct regular field visits to support team members in customer engagements and deal negotiations

• Ensure adherence to company policies, compliance regulations, and CRM data integrity

• Oversee accurate forecasting and pipeline management for the region

• Represent the company at industry events, trade shows, and conferences to enhance brand visibility

• Report regularly to senior leadership on performance, challenges, and strategic initiatives

What Makes You Stand Out

• Proven leadership skills with the ability to inspire and develop high-performing sales teams

• Strong commercial acumen and ability to craft winning sales strategies

• Exceptional relationship-building and negotiation abilities

• Strategic thinker with a results-driven approach

• Excellent presentation and communication skills, both verbal and written

• Resilience and adaptability in a fast-paced, competitive environment

• Ability to manage complex sales cycles and multi-stakeholder negotiations

Your Background

• Significant experience in sales & evidence of management, mentoring or leadership within the Capital Equipment sector 

• Demonstrated track record of achieving and exceeding sales targets in a regional or national role

• Skilled in people management, coaching, and performance optimisation

• Strong understanding of Capital Equipment and the competitive landscape

• Experience in forecasting, budgeting, and resource planning

• Analytical mindset with the ability to interpret data and make informed decisions

• Proficiency in CRM tools and Microsoft Office Suite

• Willingness to travel extensively within the assigned region

If you are an ambitious, strategic, and people-focused leader with a passion for driving growth, we invite you to take the next step in your career and apply for this fantastic opportunity.