About the job Ecommerce Manager _ Hoa Sen Viet Group
I. Job Purpose
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Deploy, build and control e-commerce business activities with Omni-Channel strategic channels including website, marketplace, Tiktokshop, etc.
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Develop and implement business and market development based on the Company's business strategy and plan.
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Build, perfect and develop the organization of the Department's activities.
II. Job Responsibilities
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Develop strategies, budgets, and plans for the Department
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Develop the Department's operational strategy based on the Companys business plan.
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Implement the strategy through annual/quarterly/monthly work plans.
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Plan and manage the Department's operating budget.
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Business development and implementation
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Deploy, build, and control e-commerce activities across strategic omni-channel platforms such as website, marketplace, and Tiktokshop.
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Develop monthly/annual sales plans; track performance and deploy strategies to meet targets.
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Coordinate with departments (BrandCom, Category, Trade SCD, CXM, ITD) to ensure seamless omni-channel operations and customer experience.
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Approve collaboration proposals with platforms (e.g., Shopee, Lazada, Tiktokshop) and oversee contractual effectiveness.
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Advise the Board of Directors on sales strategies, pricing policies, and commercial programs.
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Establish and maintain strong customer networks; support customer acquisition.
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Manage online marketing activities
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Develop and implement digital marketing strategies (SEM, SEO, social, email, affiliate, onsite marketplace).
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Shape and approve e-commerce sales campaigns.
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Oversee content marketing strategies (blogging, video, social media, etc.).
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Analyze data (GA, BI, etc.) to evaluate and improve campaign performance using metrics like ROI, ROAS, CR, CTR.
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Develop and execute social commerce strategies (e.g., Tiktokshop).
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Monitor market trends and propose new initiatives. Expand partner networks and distribution channels.
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E-commerce operations management
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Build and optimize systems for order processing, inventory, and logistics to enhance customer experience and efficiency.
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Platform operations management
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Build, monitor, and improve the technical infrastructure of the e-commerce website, ensuring scalability and performance.
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Department planning and development
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Oversee departmental operations and assign tasks to team members.
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Evaluate staff performance, provide training and coaching.
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Plan and establish departmental processes; collaborate cross-functionally for continuous improvement.
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Periodically evaluate and enhance departmental operations.
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Other responsibilities as assigned
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Participate in projects and handle other duties as delegated by superiors.
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III. Job Requirements
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Knowledge
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Education: Degree in IT, Foreign Trade, Business Administration, or Marketing.
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Foreign language: Good English communication skills.
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Computer: Proficient in MS Office.
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Professional Competencies
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Strong understanding of e-commerce principles and operations.
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Technically proficient, with expertise in data analytics tools.
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Solid knowledge of digital marketing strategies.
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Experience
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Minimum 4 years of relevant experience in e-commerce within the cosmetics retail industry.
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Supplementary Skills
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Strong teamwork and collaboration skills.
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Effective communication and customer-handling abilities.
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