Marketing Lead

Our client  is a funded early-stage startup on a mission to restore financial sovereignty for individuals in emerging markets. They are seeking to hire a  Marketing Lead / Growth Manager.

Role Overview

You'll own Sovras user-acquisition and brand-building engine running end-to-end campaigns, hacking growth channels, managing agencies, and laying the groundwork for a full Marketing function.

Key Responsibilities

Growth & Acquisition

• Drive downloads and deposits through paid (WhatsApp, Instagram, TikTok,
  Facebook) and organic channels
• Manage activation campaigns end-to-end, independently or in partnership with external agencies
• Own the activation funnel: optimize CAC, activation rate (deposits completed) and referral loops

Content & Community

• 
  Develop professional thought-leadership (educational + informational) content for Sovras channels, in partnership with Sovra leadership
• Collaborate with influencers to amplify social media reach
  
  Channel Management

• 
  Hands-on in WhatsApp growth-hacking (API, chat flows, campaigns)
  Oversee agency partners for paid ads, PR, and influencer engagement
• Data & Optimization
• Set up and maintain tracking: Instagram/TikTok analytics, Google Analytics,
  CRM integration
• Run A/B tests, report on CAC, activation rate, and referral rate; iterate rapidly

Cross-Functional Collaboration

• 
  Work closely with Product, Design, Tech, and Legal to ensure marketing
  messaging aligns with Sovras positioning and compliance
  
  KPIs
  Downloads / sign-ups
  Deposits completed (activation rate)
  CAC
  Referral rate
  
  Must-Haves
• 3-5 years in digital growth or acquisition roles (mobile apps, consumer finance, payments, or blockchain)
• Proven get-shit-done growth-hacking mindset hands-on, resourceful, scrappy
• Experience running paid and organic campaigns across WhatsApp, Instagram,
  TikTok, and Facebook
• Fluent in English and Arabic, with strong understanding of MENA market
  dynamics
• Comfortable managing agencies and external partners
  
  Nice-to-Haves
• Previous fintech or crypto marketing experience
• Familiarity with WhatsApp Business API integrations
• Background in influencer partnerships and community growth
• Experience with CRM/marketing automation tools (HubSpot, Braze, etc.)
  
  What We Offer
  
  Competitive salary + equity
  Full-time, hybrid work environment in Beirut
  High-impact role on a lean, mission-driven team with strong growth potential