Brand Manager

Job Title: Brand Manager

Department: Marketing
Reports To: VP Sales & Marketing

Role Purpose

To handle all marketing and purchasing activities related to designated brands.

Key Responsibilities

• Manage operational tasks related to the brand.

• Maintain contact with product suppliers.

• Supervise merchandise set-up with Sales Manager and product managers to ensure optimal shelving.

• Conduct regular field visits to stay updated with market developments.

• Visit current and potential customers to expand the client base and coordinate PR events.

• Perform feasibility studies before introducing new products.

• Train merchandisers on promotional techniques and coordinate with Sales Manager.

• Prepare regular reports on product performance.

• Support sales monitoring and decision-making based on market demands.

• Monitor product performance and suggest corrective actions with Finance and Sales teams.

• Oversee advertising and promotional activities.

• Manage stock ordering aligned with annual sales forecasts (with Finance and Supply Chain).

• Monitor stock levels, including expiry dates and reordering needs.

• Contribute to company sales forecasting and marketing strategy development.

• Propose and supervise promotional schemes.

• Recommend new products to boost company sales.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.

Experience

• Minimum of 3 years in a similar role.

Skills and Knowledge

• Languages: Arabic, English, and French

• Computer Skills: Proficient in MS Office; ability to learn statistical tools