Paid Media Lead

Were looking for a Paid Media Lead to join our Digital team and take full ownership of our paid advertising funnel from strategy to execution.
You'll be working closely with our Digital Strategist or Digital Marketing Manager to direct creative production, build high-performing campaigns, and optimise landing pages that convert.
If you're passionate about performance marketing and love turning data into actionable insight, this role is for you.

Responsibilities:

• Brief and direct the design and video production teams to ensure ad creatives meet both quality and performance standards.
• Develop compelling ad content (both visual and copy) that attracts the right audience and drives high-quality leads.
• Manage and optimise the full marketing funnelfrom top to bottomwith relevant content at each stage.
• Analyse campaign performance to identify optimisation opportunities and ensure top-performing ads.
• Run A/B testing regularly to increase Click-Through Rate (CTR) and reduce Cost per Lead (CPL).
• Own the layout, copywriting, and user journey of landing pages to improve lead conversion.
• Collaborate with the creative team to ensure landing pages align with ad creatives and campaign messaging.
• Manage and update existing landing pages to stay relevant with brand, product, and marketing updates.
• Propose and implement A/B testing on landing pages to discover what drives the best performance and conversion.

Requirements:

• 3-4 years of experience in paid media or performance marketing.
• Strong command of Meta Ads, Google Ads, and landing page tools (e.g. Webflow, Unbounce).
• Data-driven mindset with excellent analytical skills.
• A good eye for visual content and persuasive copywriting.
• Solid understanding of user journey and audience behaviour.
• Comfortable working cross-functionally with creative, content, and media teams.

Why You'll Love Working With Us:

• A results-oriented culture that values data, experimentation, and growth.
• The opportunity to shape and lead high-impact digital campaigns.
• A collaborative, fast-paced team that gets things done.
• Clear ownership and space to develop your own strategy.

Ready to lead paid campaigns that truly perform?

Apply now and make a direct impact on our digital growth.