Brand Lead

WERE HIRING: BRAND LEAD GOLO Ginseng

Are you passionate about building brands that stand for something real? Do you believe in the power of meaningful conversations, loyal communities, and bold storytelling to drive change? If youre ready to grow a modern wellness brand from the inside out, GOLO is calling.

GOLO is a men's sexual wellness brand with a mission to help couples connect deeper emotionally, physically, and confidently. And were looking for a Brand Lead whos ready to turn that mission into movement.

WHAT YOU'LL DO

• Champion GOLOs brand equity by ensuring every piece of content, campaign, and experience reflects our identity, tone, and values.
• Collaborate with the Associate Brand Manager to bring brand strategies to life through storytelling, activations, and community-building.
• Create and manage brand-led campaigns that spark conversation and connection from awareness to advocacy.
• Grow and engage our brand community, including customers, partners, and advocates both online and offline.
• Support the development of branded content, social media initiatives, partnerships, and events that strengthen brand love.
• Work closely with creative, digital, and KOL teams to ensure GOLO shows up authentically across every channel.

WHAT YOU BRING

• 2-3 years of experience in brand marketing, community, or consumer engagement ideally in wellness, beauty, or lifestyle brands.
• Strong understanding of brand equity principles positioning, consistency, storytelling, and emotional resonance.
• Experience building or supporting brand communities through digital content, activations, or partnerships.
• Collaborative mindset you enjoy working cross-functionally and aligning with brand, creative, and performance teams.
• Strong attention to detail and the ability to manage timelines, briefs, and campaign rollouts.
• Creative energy and cultural sensitivity especially in topics related to mens health, relationships, and intimacy.

EXTRA POINTS IF YOU

• Have worked with micro-communities or built grassroots brand love (think KOL seeding, community drops, UGC campaigns).
• Are confident turning insights or feedback from real users into meaningful brand initiatives.
• Are experienced in lifestyle content, emotional branding, or purpose-driven marketing.
• Love speaking directly with users through comments, DM interactions, surveys, or even real-life meetups.
• Want to help build a category-defining brand in a space that truly matters.

This role is for someone who sees branding not just as marketing but as a way to inspire, include, and ignite conversation. If that sounds like your vibe, lets talk.

Apply now and help shape the next chapter of GOLO