Sales Development Representative

Role: Sales Development Representative

Location: Picadilly Site, BGC

Work Setup & Shift: Onsite | Day Shift

As an Outbound SDR, you will drive new business growth by proactively identifying, researching, and engaging potential customers across the Mid Market and Enterprise segments. Your primary focus will be outbound prospecting, building a pipeline through cold outreach, targeted campaigns, and personalised engagement. You will be responsible for converting prospects into qualified appointments and supporting the sales team with high-quality opportunities.

This role is ideal for someone who thrives in outbound sales environments, has proven experience booking meetings at scale, and wants to play a critical role in building the Enterprise sales pipeline.

Key Responsibilities:

Outbound Prospecting and Lead Generation

• Research target accounts, identify decision-makers, and prioritise outreach based on fit and intent signals.
• Execute high-volume, multi-channel outreach (cold calls, email cadences, LinkedIn) to engage prospects.
• Personalise messaging based on industry challenges and Client solutions.
• Convert conversations into qualified appointments with clear BANT criteria.
• Reactivate and re-engage dormant or unconverted leads via structured win-back campaigns.

Pipeline Management

• Maintain full ownership of outbound leads through uCRM, Salesforce, and Salesloft.
• Ensure all activities are logged, cadences followed, and insights captured for sales handover.
• Drive high conversion rates from meeting booked to won pipeline.
• Partner closely with Business Development Managers (BMDs) to ensure smooth handovers and feedback loops.

Performance Monitoring and Reporting:

• Track weekly and monthly KPIs and reflect on performance on a daily basis (calls, emails, LinkedIn touches, meetings booked, SQLs generated).
• Analyse outbound performance and share insights to optimise campaigns.
• Deliver accurate reports on pipeline contribution and conversion rates.

REQUIREMENTS:

• 2 - 4 years in Sales Development, Business Development, Account Development, or Sales, with B2B SaaS (software) category experience preferred.
• Self-motivated, driven, and a desire to meet and exceed performance goals
• High energy and positive can-do attitude
• An interest in mobility, ICT, and emerging SaaS technologies
• Exceptional communication skills and ability to build strong relationships with senior-level executives
• Proficient in MS Office Applications, Excel, and CRM tools such as Salesforce.com
• Self-driven, self-motivated, self-aware, and disciplined.