About the job Marketing Automation Executive
Discover your 100% YOU with MicroSourcing!
Position: Marketing Automation Executive
Location: Eastwood, Quezon City
Work setup & shift: Hybrid | Dayshift
Why join MicroSourcing?
You'll have:
Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Your Role:
As a Marketing Automation Executive, you will support the execution and optimization of digital marketing campaigns across the customer lifecycle. You will use HubSpot, automation, audience segmentation, data, and AI-powered tools to deliver personalized campaigns that drive engagement, conversion, retention, and revenue.
You will:
- Plan, build, QA, schedule, and deploy email and multi-channel digital marketing campaigns in HubSpot based on campaign calendars and business objectives.
- Design and manage automated customer journeys across the full lifecycle, including lead nurturing, trial conversion, onboarding, engagement, winback, cart abandonment, and re-engagement.
- Develop personalized and dynamic campaign experiences using behavioral triggers, segmentation, personalization tokens, conditional content, and modular content blocks.
- Build and maintain audience segments based on lifecycle stage, ICP fit, customer value, behavior, engagement, and campaign activity.
- Configure behavioral triggers using signals such as website activity, content engagement, access-denied hits, engagement decay, score movement, trial stage, and checkout activity.
- Support lead generation and nurture campaigns, ensuring qualified leads are appropriately scored, routed, and passed to Sales with relevant engagement context.
- Develop and optimize email campaigns, forms, landing pages, and other digital touchpoints to improve engagement and conversion.
- Use AI and automation to improve campaign personalization, streamline content production, and replace manual, one-off marketing activities with scalable, rules-driven campaigns.
- Execute A/B tests and controlled experiments across email content, messaging, audience segments, timing, sequencing, offers, and customer journeys.
- Monitor and analyze digital campaign and lifecycle performance, including open and click-through rates, engagement, conversion rates, lead progression, time to convert, and revenue attribution.
- Analyze customer journeys and digital funnels to identify drop-off points, conversion opportunities, audience gaps, and opportunities for campaign or automation optimization.
- Collaborate with Marketing, Sales, and Customer Success to align campaigns with lead generation, customer engagement, conversion, retention, and revenue goals.
- Maintain accurate campaign, audience, and CRM data to support effective targeting, reporting, and marketing performance analysis.
What You Need:
Non-negotiables
- Hands-on experience executing digital marketing campaigns, particularly email marketing and marketing automation.
- Hands-on experience building and managing HubSpot campaigns, workflows, and automated customer journeys.
- Experience with audience segmentation, personalization, behavioral targeting, and lifecycle marketing.
- Experience managing or supporting email campaigns, forms, landing pages, and digital customer touchpoints.
- Strong understanding of digital marketing funnels, customer lifecycle stages, lead nurturing, and conversion optimization.
- Experience analyzing campaign performance using engagement, conversion, and revenue-related metrics.
- Strong analytical skills with the ability to use campaign and customer data to identify optimization opportunities.
Preferred skills/expertise
- Experience designing multi-branch digital campaigns and automated journeys across trial-to-paid, onboarding, lead nurture, winback, cart recovery, and re-engagement.
- Experience with A/B testing and experimentation across email, messaging, audiences, offers, and customer journeys.
- Knowledge of CRM data, ICP segmentation, lead scoring, behavioral targeting, and customer lifecycle management.
- Experience with AI-powered marketing tools and automation for campaign personalization, content development, and workflow optimization.
- Experience working with HubSpot Marketing Hub, CRM, email marketing, forms, landing pages, and reporting tools.
- Understanding of conversion rate optimization (CRO), digital funnel analysis, and campaign attribution.
- Experience collaborating cross-functionally with Marketing, Sales, and Customer Success teams.
- Strong communication, analytical, and problem-solving skills with the ability to translate customer and campaign data into actionable marketing improvements.
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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/
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