Digital Marketing Specialist (Intermediate)

Web design & maintenance

• Manage and maintain four websites in terms of products, pricing and other content
  1. www.kingpin.com.au
  2. www.promotrends.com.au
  3. www.ppicontainers.com.au
  4. www.kppromotions.com.au
• Developing Digital Marketing Strategies:
  1. Strategy Planning: Creating and executing comprehensive digital marketing strategies
  2. Keyword Research: Identifying and using high-traffic, relevant keywords to improve website visibility on search engines like Google.
• Social Media Marketing:
  1. Social Media Strategy: Creating and executing social media campaigns on platforms like Facebook, Instagram, LinkedIn, etc.
  2. Content Creation: Developing engaging posts, videos, and graphics to attract and engage followers.
  3. Community Management: Responding to comments, engaging with followers, and maintaining a positive online presence.
  4. Analytics: Monitoring social media analytics to assess engagement, audience growth, and campaign performance.
• Email Marketing:
  1. Campaign Management: Creating, managing, and optimising email campaigns (newsletters, promotions).
  2. Email List Management: Building and segmenting email lists for targeted communication.
• Make sure that third party sites that use our data are up to date and correct.
  1. Promodata
  2. Mypromosource/gunweb
  3. Hoops