Customer Marketing Campaign Manager (Managerial)

Job Responsibilities

Customer Advocacy

• Expand Mend.ios presence on platforms like G2 and Gartner Peer Insights by running coordinated outreach programs.

• Work closely with Customer Success Team and Product Marketing to uncover strong customer use cases and turn them into stories, case studies, testimonials, and other advocacy assets.

• Maintain reporting on key advocacy indicators, including review volume, webinar program participation, and overall impact.

• Partner with Design, Social, and Content teams to transform customer stories into compelling materials for campaigns.

Communications & Campaign Execution

• Support the planning and delivery of recurring customer-facing programs such as monthly webinars—including promotional campaigns, registration management, and follow-up workflows.

• Manage timelines, QA processes, and campaign analytics to ensure high-quality execution.

• Use performance data to refine messaging, targeting, and overall program effectiveness.

Qualifications:

• Solid understanding of B2B SaaS marketing and customer engagement principles; experience in the developer tools or security space is a plus.

• Hands-on background in customer marketing, lifecycle programs, advocacy initiatives, or campaign execution.

• Proficiency with CRM and marketing automation systems such as Salesforce, Marketo, BrightTalk webinar platform

• Strong communication abilities, especially when working with cross-functional teams.

• Comfortable assessing data, drawing insights, and using findings to guide decisions.

• Strong organizational skills and the ability to manage multiple projects at once.

Competencies/Personality Traits

• Highly organized and methodical in managing processes.

• Strong interpersonal skills and the ability to build trust with internal teams and customers.

• Self-starter with a proactive mindset and a drive to solve problems.

• Collaborative and adaptable in a fast-paced environment.

• Curious and analytical, with a willingness to experiment and iterate.

• Creative approach to storytelling and customer engagement.

Prior Experience

• 5+ years of experience in customer marketing, advocacy, campaign execution, webinar management in a B2B SaaS setting.
• Exposure to advocacy tools (e.g., G2, Gartner Peer Insights, Influitive) is beneficial.
• Proven track record of managing customer-facing programs and delivering measurable results.
• Experience partnering with Customer Success and Sales teams.