Marketing Operations Manager (Senior)

Job Responsibilities

Describe the job role and the day to day tasks involved.

Marketo/Salesforce Sync Ownership

• Act as the primary owner of all Marketo-to-Salesforce sync processes.
• Monitor, investigate, and resolve sync errors in real time to ensure accurate and timely data flow.
• Partner closely with Sales Ops to identify root causes and implement long-term automation or structural fixes.
• Maintain documentation of field mapping, sync rules, workflows, and integration dependencies.

Data Hygiene & Database Quality

• Identify unqualified, spam, or invalid leads using automated filters, bot detection, behavioral indicators, or enrichment rules.
• Develop and maintain processes to remove, quarantine, or flag poor-quality data.
• Own segmentation logic, data normalization, deduplication workflows, and list quality control.
• Enforce GDPR/CCPA compliance, opt-in tracking standards, and best practices for email deliverability.

Reporting, Analytics & Insights

• Build and optimize Marketo reports to monitor database quality, list growth, email engagement, deliverability, and unsubscribe trends.
• Produce insights on lead qualification, spam trends,

lifecycle progression, and campaign influence.

• Partner with GTM teams to define and track meaningful KPIs that reflect both performance and data health.
• Provide recommendations based on analytics to reduce noise in the funnel and improve Sales efficiency.

Documentation & System Governance

• Document Marketo architecture, including program templates, scoring models, lifecycle flows, and operational processes.
• Create internal playbooks so that Marketing teams understand how programs are structured and how data moves through the system.
• Maintain a version-controlled repository of SOPs for troubleshooting, campaign QA, and new program deployment.

General Responsibilities

• Execute scalable automation frameworks across nurtures, events, webinars, and lifecycle programs.
• Partner with cross-functional teams to launch measurable campaigns.
• Troubleshoot technical issues across the Martech ecosystem and maintain integration reliability.

Qualifications

Describe the qualifications the staff must have in terms of skills and capabilities

• Deep technical expertise with Marketo; Marketo certification preferred.
• Strong knowledge of Salesforce data structure, architecture, and sync behavior.
• Advanced skills in campaign logic, segmentation, lifecycle design, and automation frameworks.
• Strong analytical ability to interpret funnel metrics, build dashboards, define KPIs, and recommend performance-driving actions.
• Ability to work cross-functionally and manage priorities in a fast-paced, high-growth SaaS company.
• Familiarity with AI tools (e.g., GPT-based systems) to

improve workflows, data management, and marketing automation efficiency.

• Strong attention to detail and a proactive, problem-solving mindset.

Competencies/Personality Traits

• Highly analytical and data-driven

Technically strong and comfortable troubleshooting

• Proactive, solutions-oriented, and self-directed
• Extremely detail-oriented with high standards for data hygiene
• Strong communicator and collaborator
• Adaptable to shifting priorities and a rapidly evolving environment
• Strategic thinker with the ability to build scalable systems

Prior Experience

Describe the prior working experience a candidate should have.

• 3–5+ years in B2B Marketing Operations or related function, ideally in a SaaS or high-growth technology company.
• Hands-on experience owning a Marketo instance end-to-end.
• Experience managing Martech integrations (Salesforce, ZoomInfo, webinar tools, analytics platforms).
• Experience with data governance, database management, lead scoring, attribution modeling, and funnel measurement.
• Nice-to-have experience with tools such as Zapier, BrightTalk, N8N, and Navattic.
• Experience with APIs, field mapping, or acting as a systems architect is a plus.