Social Media Manager (Supervisory)

Job Responsibilities

Describe the job role and the day to day tasks involved.

This role is responsible for the end-to-end management and execution of Mend.io's social media presence, primarily focused on LinkedIn and YouTube, but including other platforms as needed. Key responsibilities include:

• Posting, monitoring, and responding across all designated social media channels.
• Developing, managing, and executing a comprehensive social media content calendar.
• Using tools like Sprout Social for scheduling, monitoring, and reporting.
• Analyzing and reporting on social media analytics (KPIs, metrics) to measure performance and inform strategy.
• Partnering closely with the Design, Content, Event, and Product Marketing teams to source, create, and adapt content.

Managing and running the employee advocacy program to boost employee engagement and reach on social media.

Qualifications

Describe the qualifications the staff must have in terms of skills and capabilities

Strong understanding of B2B social media best practices, particularly on LinkedIn and YouTube + X/Twitter, Instagram/Threads

• Proven ability to execute social media strategy and manage content calendars.

• Experience with social media management tools (e.g., Sprout Social).

• Excellent written and verbal communication skills.
• Analytical skills to interpret performance data and generate insights.

Competencies/Personality Traits

• Highly collaborative and a strong team player.
• Detail-oriented and organized.
• Proactive and self-motivated.
• Creative thinking for content adaptation.

Prior Experience

Prior experience in social media management, within a B2B or technology/SaaS environment. Experience managing an employee advocacy program is a plus.