Influencer Marketing Coordinator

JOB RESPONSIBILITIES:

• Assist in the development and execution of influencer/affiliate campaigns for product launches and evergreen programs.
• Research and vet influencers aligned with campaign objectives; maintain up-to-date influencer and affiliate databases.
• Draft outreach templates, manage follow-ups, and coordinate availability with influencers or talent managers.
• Monitor competitors, trending creators, and affiliate tactics to surface opportunities.
• Support the creation of influencer briefs and maintain timelines for content deliverables.
• Coordinate product seeding logistics, including address collection, shipment tracking, and inventory updates.
• Track content from concept to posting, ensuring deliverables are met and compliant with brand guidelines.
• Provide regular campaign updates to US team, flagging delays or issues proactively.
• Maintain trackers for influencer activity, affiliate participation, and campaign performance.
• Pull reports from TikTok Shop Affiliate Dashboard, Shopify affiliate tools, and platform analytics.
• Contribute to post-campaign recaps with insights on engagement, ROI, and affiliate sales performance.
• Assist with influencer agreements and maintain internal records of usage rights, timelines, and deliverables.
• Ensure compliance with FTC disclosure rules and brand standards.
• Update gifting logs, intake forms, and campaign folders for organizational accuracy.
• Prepare briefing docs, meeting notes, and reporting decks as needed.

QUALIFICATIONS:

• Education: Bachelor’s degree in Marketing, Communications, Business, or related field preferred. Equivalent experience will be considered.
• Experience: 1–3 years of experience in influencer marketing, affiliate marketing, or digital campaign support. Previous work with US-based companies or consumer-packaged goods (CPG) brands is strongly preferred.
• Affiliate & Social Platforms: Familiarity with TikTok Shop Affiliate, Shopify affiliate programs, and social platforms (Instagram, TikTok, Facebook) is required.
• Tools & Analytics: Proficiency with influencer/affiliate management tools (e.g., Modash, Aspire, TikTok Creator Marketplace) and standard reporting tools (Google Sheets, Excel).
• Communication Skills: Strong written and verbal communication in English; able to draft outreach messages and maintain clear cross-team updates.
• Organizational Skills: Detail-oriented and highly organized, able to manage multiple outreach lists, shipment trackers, and campaign timelines simultaneously.
• Cultural Awareness: Understanding of, or willingness to proactively learn about, U.S. influencer marketing culture and consumer expectations.
• Work Style: Proactive, reliable, and collaborative; able to work independently offshore while aligning closely with US-based team direction.