Sales Development Team Lead

Position: Sales Development Team Lead, B2B Australian Telco
Location: BGC, Taguig
Work setup & shift: Onsite | Dayshift

Job Summary:

The Sales Development Team Lead will play a pivotal role in building and scaling our Sales Development function. This is a unique opportunity to be part of a "start-up" environment within a growing company, where you will have a direct impact on our success. You will be responsible for leading, coaching, and developing a team of Sales Development Representatives (SDRs) to generate qualified leads and drive pipeline growth. As a player-coach, you will both lead the team and contribute to lead generation efforts. The ideal candidate will have a proven track record of success in sales development, a passion for developing talent, and a data-driven approach to optimizing performance.

Key Responsibilities:

Team Leadership and Development:

• Recruit, hire, onboard, and train new SDRs, ensuring they have the skills and knowledge to succeed.
• Mentor, coach, and motivate SDRs to achieve and exceed their individual and team goals.
• Provide ongoing feedback, performance reviews, and professional development opportunities to team members.
• Foster a positive, collaborative, and high-performing team culture.
• Champion onboarding and continuous training initiatives, creating resources and facilitating best practice sharing.

Sales Development Strategy and Execution:

• Develop and implement effective outbound sales strategies, including targeted account-based selling approaches.
• Design and launch high-performing multi-channel cadences (calls, emails, LinkedIn) tailored to specific verticals and target audiences.
• Refine outbound sequences and implement a data-driven approach to improve effectiveness.
• Standardize SDR lead qualification processes, continuously optimizing the SAL-to-Closed-Won ratio.
• Drive new logo acquisition efforts.
• Identify target accounts and market segments, and develop strategies to penetrate those markets.

Performance Management and Optimization:

• Set clear performance expectations, KPIs, and targets for the SDR team.
• Monitor and analyze key metrics (e.g., MQL-to-SQL conversion rates, pipeline generation, activity metrics) to identify trends, areas for improvement, and opportunities for growth.
• Lead A/B testing initiatives for outbound messaging and cadences to optimize conversions and meeting quality.
• Track and report on team performance to sales leadership, providing insights and recommendations.
• Ensure accurate and timely data entry and reporting in CRM (e.g., Salesforce).

Cross-Functional Collaboration:

• Collaborate cross-functionally with sales and marketing teams to align on target profiles, design outreach strategies, and optimize campaign execution.
• Work closely with sales leadership to ensure seamless lead handoff and alignment on priorities.
• Provide feedback to marketing on lead quality and campaign effectiveness.

Required Skills and Qualifications:

• 3+ years of experience in a sales development, inside sales, or similar role, with a consistent track record of exceeding targets.
• 1+ years of experience in a leadership, mentorship, or team lead role.
• Proven ability to coach SDRs on sales techniques, prospecting strategies, and lead qualification.
• Proficiency in using CRM (e.g., Salesforce) and sales engagement platforms (e.g., Outreach, Salesloft).
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication (verbal and written), interpersonal, and presentation skills.
• Highly motivated, results-oriented, and driven to succeed.
• Strong work ethic, integrity, and professionalism.
• Ability to thrive in a fast-paced, dynamic environment.

• Bachelor's degree in Business, Marketing, or a related field, or relevant work experience
• Proven success in driving new logo acquisition and expanding market share.
• Deep understanding of sales development best practices, methodologies, and processes.
• Experience in designing and executing effective outbound sales strategies, including account-based selling.
• Strong understanding of lead qualification frameworks (e.g., BANT, MEDDIC) and the ability to optimize lead qualification processes.
• Experience in setting KPIs, tracking performance metrics, and generating reports.
• Ability to lead A/B testing initiatives and optimize sales processes.
• Solid understanding of business principles, sales cycles, and revenue generation.
• Ability to collaborate effectively with cross-functional teams, including sales and marketing.
• Strong alignment with world-class sales standards, including a focus on customer-centricity, continuous improvement, and data-driven decision-making.
• Adaptable to change and willing to embrace new ideas and technologies.
• A passion for sales, technology, and helping others succeed.