Graphic Designer

The Graphic Designer will be accountable for creative concepting and development, POS design, retail, product and brand campaign creation, artwork production, digital / social content creation and execution plus a level of packaging design.

Key to the role will be your highly organised approach to executing the design and artwork assets required to drive retail sales through a monthly promotional calendar that sits across our brands including United (Fuel), Quickstop (Convenience), Pie Face (Bakery Café), Mrs Mac's (Sweet and Savoury Retail Bakery Items) and Balfours (Sweet and Savoury Retail and Foodservice Bakery Items).

Key accountabilities, activities, deliverables, and metrics

Responsibilities include but are not limited to:

Design for a broad range of print-based and digital applications including product branding, editorial layouts, packaging and corporate documents
Creation of digital assets for use on our website and social media platforms
Present ideas through mood boards, concepts and communicate design rationale
Develop visual concepts and design campaign materials for various mediums
Understand and deliver creative concepts aligned with brand direction and guidelines
Executing the annual marketing calendars, which includes broader national campaigns, regional product (or category) rollouts, local area marketing, new product launches and special events relevant to our brand and products
Ensuring the content activities align with overall business objectives and marketing strategies, focused on an 'owned, earned and paid' model
Contribute to brainstorming sessions and creative strategy development
Prepare files for both digital and print production, ensuring optimal resolution and formatting
Constantly improving the look, tone and feel of our brands, products and messaging across all assets and channels – creating a cohesive and consistent brand that we can be proud of
Developing campaigns and promotions which drive overall sales, delivering overall brand performance at a store, region, state and national level
Communicating retail campaigns, products, offers and promotions in a fresh, interesting and customer centric way
Ensuring all timelines are managed and campaigns, tactics and initiatives are rolled out on time and on budget, while maintaining design integrity
Deliverables:
Customer First Approach: Placing the needs, preferences and experiences of our customers at the core of everything we do
Creative Excellence: Ongoing enhancement of brand aesthetics, voice, and messaging across every product, asset, and channel – building a unified, customer driven brand experience
Data Led Decisions: Ability to interpret and translate trends, data and insights into future creative strategies