Digital Marketing Executive

About the Company:

The core businesses of our client are Aviation, Destination Management, Travel Services, and Hotel & Villa Management. Our client has a regional footprint, operating in Sri Lanka, Maldives, Thailand, UAE, and partnerships with premier travel and aviation service providers to provide the best-in-class experiences for customers.

Responsibilities:

• Drive the corporate sales and marketing function by maximizing current opportunities and exploring new ways to develop the business.
• Manage social media platforms and generate business leads.
• Create brand awareness through social media campaigns.
• Oversee offline communication channels.
• Manage promotional campaigns on social media.
• Conduct research on market and customer trends, perform competitor analysis, and conduct customer questionnaires and focus groups to develop and implement marketing campaigns.
• Develop and present ideas and strategies.
• Write and proofread creative copy as needed.
• Manage all operations associated with corporate communications and public relations.
• Attend workshops and trade fairs related to travel products.

Requirements:

• Proven experience as Digital Marketing Executive or similar role.
• A qualification in Digital Marketing would be an added advantage (APIDM).
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• BSc/BA in marketing or relevant field. 

If you are interested, please send your CV to jobs@mindplus.global or apply below.