Brand Manager

About the Company:

Our client is a leading consumer electronics company with a network of showrooms, specializing in high-quality electronics and innovative solutions. They are committed to delivering exceptional products and services to meet their customers' needs. As they continue to expand their market presence, they are seeking a creative and strategic Brand Manager to help drive brand growth and enhance their visibility across all marketing channels.

Responsibilities: 

• Develop and execute comprehensive brand strategies to drive awareness and business growth.
• Conduct market research to identify consumer insights, market trends, competitor activity, and brand expansion opportunities.
• Define and maintain brand positioning, ensuring consistency across all marketing channels.
• Oversee brand identity management and ensure adherence to brand guidelines.
• Design and execute effective ATL, BTL, and Digital marketing campaigns.
• Enhance brand presence through strategic visibility campaigns.
• Lead and manage new product development and successful campaigns.
• Plan and evaluate consumer promotions to boost brand engagement.
• Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and to create competitive trade plans.
• Maintain strong relationships with key principals and address market shifts proactively.
• Plan and execute integrated marketing campaigns that enhance customer engagement.
• Establish and manage the budget for all brands and channel development programs and initiatives, collaborating with sales and trade marketing teams.
• Monitor and analyze brand performance metrics, adjusting strategies as needed to optimize results.
• Stay abreast of industry developments and emerging trends to improve strategic decision-making.

Qualifications:

• Bachelors degree or professional qualification in sales & marketing from a recognized institution.
• 2-3 years of experience in marketing, brand management, or a related field.
• Demonstrated success in creating and executing marketing campaigns.
• Experience in managing cross-functional teams and working in a dynamic environment.
• Proficiency in digital marketing, market research, and data-driven decision-making.
• Excellent communication, negotiation, and strong analytical skills.
• Creative thinking and a passion for branding and consumer behavior.

Location: Colombo 4, Sri Lanka

Salary: Basic Salary starting from Rs. 150,000.00 + Vehicle Allowance + Fuel

Working Hours:

• Monday to Friday: 8:30 AM 5:30 PM

If you are interested, please send your CV to jobs@mindplus.global or apply below.