Chief Marketing Officer (CMO)

Job Title: Chief Marketing Officer (CMO)

Location: Remote

Job Type: Full-time

What We're Trying to Accomplish:

• Unify Marketing Efforts: Align and integrate all marketing activities across our subsidiaries under one coordinated strategy.
• Drive Growth: Expand lead generation, increase brand awareness, and improve conversion rates across multiple businesses.
• Strengthen Collaboration: Serve as the communication bridge between subsidiary leadership teams and the marketing department.
• Innovate Creatively: Develop fresh, engaging campaigns and ensure consistent branding across all channels.
• Leverage Data: Implement data-driven decision-making, track KPIs, and continuously improve performance through research and analysis.

Key Responsibilities:

• Provide executive leadership and vision for all marketing initiatives across subsidiaries.
• Lead and scale a team of 5 marketing professionals (design, content, social, digital ads, and automation).
• Develop and execute a unified marketing strategy that supports both holding company goals and subsidiary business objectives.
• Partner closely with subsidiary leadership to align marketing initiatives with growth priorities.
• Direct creative strategy, messaging, and campaign development across diverse brands and channels.
• Conduct competitive research and market analysis to uncover new opportunities for growth and differentiation.
• Build, own, and continuously optimize reporting dashboards to track KPIs (lead gen, conversion rates, ROI).
• Manage and allocate the marketing budget effectively to maximize ROI.
• Drive innovation in digital marketing, automation, branding, and customer engagement.
• Represent marketing at the executive level, advising on growth strategies and contributing to overall company direction.

Qualifications:

• 3+ years of progressive marketing leadership, including at least 1 year at an executive or senior leadership level.
• Demonstrated success managing multi-brand marketing strategies and delivering measurable growth.
• Proven track record of building and scaling marketing teams.
• Expertise in digital marketing, brand strategy, automation platforms, and analytics.
• Exceptional strategic, financial, and operational acumen.
• Strong executive presence, communication, and influencing skills with a collaborative mindset.
• Entrepreneurial, data-driven, and innovative, with the ability to thrive in a fast-paced, growth-oriented environment.

Success in This Role Looks Like:

• Marketing efforts across all subsidiaries run under a unified, efficient, and effective strategy.
• Tangible increases in brand visibility, lead generation, and revenue contribution.
• Subsidiary leaders trust marketing as a strategic growth partner.
• Clear, data-driven reporting enables confident executive decision-making.
• Innovative campaigns differentiate our brands and expand market share.