Job Openings Assistant Sales Manager (Traditional Trade)

About the job Assistant Sales Manager (Traditional Trade)


  • Responsible for the development of national sales strategy and marketing plan in the traditional trade channel.
  • Ensure the achievement of channel sales-in target, distribution, coverage expansion, and market share.
  • Develop, manage, and control the implementation of trade programs.
  • Build strong relationship with distributors and wholesalers.
  • Monitor and analyze market situation, competitive landscape, and develop appropriate tactical plan and strategies.
  • Develop and improve sales system and customer service to attain highest customer satisfaction.


  • Bachelor degree in Business Management or related field.
  • At least 5 years experience of sales in food or beverage business.
  • Familiarity with how FMCG sector operates, or related products with similar selling formats (distributors model, local modern trade, wholesalers).
  • Strong managerial skill, holistic and strategic thinking.
  • Enjoy working with people and developing team capability in-field.
  • Comfortable in working up-country for an extended period.
  • Business fluency level of English command.