Director of Marketing

Director of Marketing

Role Overview

The Marketing Director will serve as a strategic leader responsible for defining and communicating the brand's overall marketing strategy to the marketplace. This role focuses on aligning marketing efforts across diverse channels - including showroom retailers, representatives, and e-commerce - to ensure a cohesive brand image and message. The ideal candidate balances professional organization with an interest in design trends and fashion, prioritizing project management and data-driven results over purely creative pursuits.

Primary Responsibilities

• Strategic Leadership: Develop and implement a comprehensive marketing strategy and a system of metrics and KPIs to measure campaign performance.
• Brand Identity & Content: Maintain a cohesive look for the company across all platforms, overseeing image and content data for social media and showrooms.
• Project & Channel Management: Manage the successful implementation of the annual product catalogue and ensure channel alignment across retail and digital platforms.
• Collaboration: Work closely with the e-commerce manager and the product development team to bring organizational systems to life.
• Reporting: Communicate campaign performance and movement to leadership, moving beyond what was done to explain how it performed.
• Budget & Team Oversight: Manage the marketing budget and supervise a team of contractors, including content writers, photography personnel, and the Art Director.

Key Requirements & Qualifications

• Experience: Proven background in marketing leadership, creative direction, or channel marketing management.
• Technical Knowledge: Deep familiarity with showroom and e-commerce channels is highly preferred.
• Skills: Strong project management experience is essential, as is the ability to lead by consensus.
• Industry Interest: A genuine interest in trends, fashion, and interior design is considered a significant plus.
• Communication: Exceptional communication skills and the ability to "read the room" while remaining business-oriented and collaborative.
• Education: A degree is preferred.

Operational Details

• Travel: Approximately 8% to 10% travel, including attendance at major industry shows twice a year.
• Supervision: Oversees internal and contract staff, including an Art Director and a Copywriter.
• Location: Based in the Greater Atlanta, GA area