Estee Lauder - Marketing Director

Position Summary 

We are seeking dynamic and strategic Senior Marketers to lead and support the marketing function for ELC Japan. Responsibilities includes but not limited to driving brand growth, consumer engagement, and market share through innovative marketing strategies tailored to the Japanese beauty landscape. The ideal candidate will be a passionate brand builder with deep knowledge of the Japanese consumer, strong leadership skills, and a proven track record in beauty or lifestyle marketing. 

Key Responsibilities 

• Develop and execute the annual marketing strategy and calendar aligned with global brand direction and local market needs. 
• Lead 360° campaign planning and execution across digital, retail, PR, influencer, and experiential channels. 
• Drive consumer acquisition and retention through data-driven insights and CRM initiatives. 
• Collaborate with APAC regional and global teams to localize product launches and brand storytelling. 
• Manage and mentor marketing team members, enhancing creativity and accountability. 
• Oversee marketing budget and ensure efficient allocation of resources to maximize ROI. 
• Monitor market trends, competitor activity, and consumer behavior to identify growth opportunities. 
• Partner with sales, education, e-commerce and retail teams to ensure cohesive brand execution across all touchpoints. 

Qualifications & Preferred Attibutes

• 8-12 years of progressive marketing experience, preferably (but not mandatory) in beauty industry, of mass and/or prestige consumer goods that are skincare, make-up, frangrances categories. 
• 7+ years of product marketing and development experience
• Strong understanding of the Japanese market and consumer behavior. Proven success in leading integrated marketing campaigns and product launches. 
• The role requires influencing and collaborating on Product strategy with multiple cross functional stakeholders
• Experience in integrating sustainable materials and practices throughout the product development and production process
• Strong presentation skills
• Natural affinity for problem solving
• Proven crisis management experience
• Passion for beauty and ELCs brand values Experience working in a global matrix organization. 
• Experience working with Senior Leaders to deliver information and secure support/signoff
• Digital-first mindset with strong analytical and creative capabilities. 
• Fluent in English (able to present and understand complex concepts) with Japanese of business level or above. 

Description

• Own the New Product Management process from conception to launch, overseeing the development and management of the product's roadmap based on the adopted strategies and vision.
• Connecting the company's mission and key goals to a product strategy, and developing key tactics and KPIs to advance on that strategy.
• Leads new product brand strategies, category alignments and provides strategic guidance on sales growth opportunities in collaboration with scientific & brand.
• Build and present business cases for all new products, inclusive of market landscape, pricing, and forecasts in collaboration with scientific & sales planning.
• Drive the product organization planning process, shaping best practices and enabling maximum efficiency.
• Lead the Project Management team in securing timelines for each phase of the development process, ensuring timely arrival of products to the market.
• Work collaboratively with the scientific, production, creative, and supply chain teams to develop and maintain efficient product processes.
• Ensure seamless communication processes that provide product updates (ingredient changes, reformulations, supply chain issues, out of stocks) to affected areas of the business.
• Communicate the vision for new products to key stakeholders across the business.
• Input into and orchestrate the longterm NPD strategy, ensuring that development plans align with the needs of the consumer.
• Leverage key global consumer insights/trends and analytics to deliver products that align with our consumer's needs in each local market.
• Collaborate with the Sustainability to integrate sustainability innovation and measurements into the product development and production process.
• Partner with the Director of Diversity, Equity and Inclusion to ensure our new product innovations/assortments are meeting the diverse needs of our consumer.
• Directly manage Product Manager, and further build the product team as required to support the brands continued growth.
• Lead the development of product packaging briefs, product messaging, and sellin material.
• Work with Scientific Communications in identifying key product benefits and facilitate the development of consumerfacing product messaging.
• Orchestrate the development of brand led product initiatives, including but not limited to brand collaborations, bespoke sets, and retail partner exclusives.
• Ensure effective transitions of existing/reformulated product development into the market, working with Supply Chain Management and Commercial teams to support successful product rollouts.