Unilever Japan was established in 1964 as the Japanese subsidiary of Unilever, one of the world's largest consumer goods manufacturers. For over 50 years, we have been delivering brands such as Lux, Dove, Clear, Axe, and Domestos to Japanese consumers.

Main Job Purpose

LUX Japan is No.1 haircare brand in Japan and the biggest brand in the Unilever Japan's portfolio. Currently in the middle of a major Transformation aimed at Premiumization and ensuring ongoing Superiority, in a locally relevant way. This role will support Innovation Brand Manager to lead key innovations and communication lading in 2025/2026, as well as propose innovative ideas for the 3-year plan.

This is a highly versatile role, requiring working closely with multiple stakeholders, including R&D, supply chain, packaging, consumer research and sales teams to ensure On-Time innovations delivery and NPD Gate keeping. It requires product development skills, sense of aesthetics and passion for hair or beauty products to drive business and brand's agenda. Understanding of digital communication is a plus, given the latest priority for social-first communication.

About LUX Hair Japan

The biggest brand in Unilever Japan, Lux hair is the No1 Priority for the local business.

The brand has been in the market since 1989 and enjoys #1 position in the Category. LUX has always been a symbol of women's social empowerment, having aspirational image among Japanese women.

Key Responsibilities

• Supports / co-lead Global brand manager in developing superior product mix and strong creative communication.
• Works with the CMI, CTI, Channel & Shopper teams to analyze data, spot trends & mine insights in order to address JTBDs with sizeable innovation & renovation opportunities & ideas for the platform and to define gaps and new information sources needed to develop the plans.
• Develop an in-depth understanding of local markets, consumers and shoppers the business environment in which the brands compete including category segments, channels and target audience.
• Acts as the Global Project leader for brand's innovation projects driving overall project & network management, business case, taskforce management and gatekeeping to ensure timely and successful innovations.
• Create best-in-class innovation design and execution around key mix pillars for innovation projects including proposition, product and packaging design.
• Liaise closely with category local marketing team to gather inputs for innovation during mix development stage, develop and launch plan crafting.

What can you learn / experience in this job

• Work as brand owner of Lux sub-line, the biggest brand of Unilever Japan, purposeful, and inspiring for Japanese women
• Solid experience on 0-1 innovation and communication development
• Solid marketing foundation enhancement
• Realize your creative idea and market/consumer insight into a real product

Working hours

• Marketing Experience of at least 3-4 years, prefer with beauty and consumer goods category background
• Fluent/native level of Japanese to be able to copywrite product concepts with local nuance
• Brand Innovation experience is a must be able to discuss and present in English
• Passionate for beauty or haircare, with eyes for beauty & craftmanship
• Strong sense of ownership with ability & CAN-DO spirit to lead & make things happen
• Strong communication skills to influence project members
• Proficient in project management
• Consumer-centric & alert with new market/consumer trends
• Understanding of social-first communication and social listening is a plus
• High sensitivity to purpose-driven marketing and affinity with the Lux brand, desire to raise up its aspirational level for modern Japanese women

Working hours

WAA (Work from Anywhere, Anytime) is an adaptive position

You can freely decide your working hours and break times between 5am and 10pm on weekdays.
There is no limit to the duration or number of days