Position Title: Brand Manager, Sheba (Care & Treats / Wet Categories)

Company: Mars

Division: Petcare Marketing

Location: Tokyo, Japan

Reports to: Sheba Group Brand Manager or Marketing Director *(Note: I corrected this from "Sheba brand Manager" as it was likely a typo)*

Job Level: Individual Contributor

Position Summary

We are seeking a strategic and results-driven Brand Manager to lead the Sheba brand within the "Care & Treats (C&T) and Wet categories" in Japan. This role owns the end-to-end business management, from planning and executing short-term marketing activations to developing mid-to-long term growth strategies.

You will be responsible for driving brand and business growth not only by maximizing existing product potential but also by leading new product development and go-to-market strategies from scratch. Success in this role requires strong collaboration with local, regional, and global cross-functional teams to achieve defined business objectives.

Key Responsibilities

Strategy & Planning:

• Develop and execute brand and business strategies for assigned categories to achieve both short-term and mid-term financial and brand health goals.
• Lead the creation of the mid-to-long term growth roadmap, including new sub-category creation and innovation pipeline development.
• Collaborate with the senior brand leadership to shape the total Sheba brand strategy.

Business & Brand Management:

• Own the P&L management and monitor brand health metrics for the assigned categories.
• Lead the end-to-end process for launching new products, including defining winning propositions and developing effective go-to-market strategies.

Stakeholder Collaboration & Leadership:

• Act as the category lead for the Sheba brand, serving as the key point of contact for global and regional marketing teams, internal management, and external agencies.
• Foster a productive and collaborative way of working within the marketing team and across functions (e.g., R&D, Sales).
• Co-lead initiatives to enhance team engagement, cross-functional collaboration, and talent development within the team.
• Identify and drive continuous improvement in processes and ways of working.

Qualifications & Experience

• Minimum of 3 years of experience in FMCG (Fast-Moving Consumer Goods) Marketing or in an equivalent strategic role with a proven record of achievement.
• Fluent in both Japanese and English (business level), with exceptional communication and influencing skills.

Key Competencies

The ideal candidate will demonstrate strengths in:

• Strategic Agility & Learning Agility
• Dealing with Ambiguity
• Drive for Results
• Managing Vision and Purpose
• Motivating Others and Developing Talent
• Innovation Development & Delivery

Other Requirements

• Domestic and international business travel may be required.
• This role follows a hybrid work model, with an requirement to work from the Tokyo (or Osaka) office up to 2 days per week, or as business needs require.

About Mars:

Mars is a family-owned company with over $50 billion in global sales, producing some of the worlds best-loved brands in confectionery, food, and pet care products. Our purpose is to create a better world for pets through our nutrition, health, and services businesses. Our Five Principles Quality, Responsibility, Mutuality, Efficiency, and Freedom inspire our 150,000 Associates to take action every day.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.